Senior Manager, Digital Media - CRM
From everyday low prices to ongoing omni-channel innovations, Walmart has always understood the importance of putting the customer first; this is core to our unwavering commitment to bringing value to our customers and community.
In our continuous efforts to build a best-in-class Marketing organization, we are looking to hire a Senior Manager, Digital Media - CRM. Reporting to the Director, CRM and working closely with cross-functional teams to support the operational excellence for all emails, push notifications, and in-app messaging that we send to millions of our customers.
About Walmart Business
Walmart Business is a new offering focused on small and medium businesses, non-profits and governments. Our mission is to save organizational customers time, money and hassle. Businesses can leverage Walmart’s sourcing advantages, broad assortment, extensive supply chain, store footprint, eCommerce buying platform and cost saving tools to achieve procurement reliability and efficiency. Launched in September 2022, Walmart Business is on a rapid growth trajectory.
About Walmart Marketing
Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
You will make an impact by:
Develop a holistic customer communications plan to manage the right frequency, cadence, and context mix to deliver against business goals and increase the engagement of our customer base. Partner with internal stakeholders to balance support and lead enterprise, branding, key seasonal campaigns, categories and business initiatives.Strategize CRM best practices and drive cross team collaboration to optimize content strategies that align with segmentation and customer-centric opportunities. Drive personalization strategies and enhancements via multi-channel marketing campaign tactics.Collaborate with data science, market research & marketing analytics teams to understand customer segmentation / behavior & identify consumer insights that can be leveraged in CRM and lifecycle marketing. Establish, analyze, report on KPIs for customer database, CRM campaigns and programs – regularly communicate strategic insights and recommendations, providing progress across team-stakeholders and Marketing leadership. Design marketing experiments to test a multitude of elements (messaging, content, segmentation, etc.) that optimizes key KPI’s and build a CRM Best Practices Playbook that can be used as a reference by every part of the business. Work with deployment and operations partners / agency to launch campaigns using internal and external tools. Transform planning and streamline production processes.Partner with Product, Design, Customer Experience, Brand and Creative teams to ensure all touchpoints are on-brand, impactful, and optimize customer’s lifetime value with Walmart.You’ll sweep us off our feet if:
Adobe Marketo Expertise: Utilize Adobe Marketo to design, implement, and optimize marketing automation campaigns.Bachelor’s degree in marketing, business, or related field and 6-year experience in marketing or related field.Minimum 3+ years of experience in CRM Marketing operations, preferably in the retail sector and CRM marketing.Knowledge of CRM platforms including ESPs (Marketo, Braze, Salesforce Marketing Cloud, Responsys etc.), segmentation tools, and complex data structures.Hands-on experience in automated campaigns and customer journey development within the CRM platforms.Excellent project management, problem-solving, and communication skills with the ability to balance rigorous attention to detail with swift execution.Goal oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves for execution Analytical mindset, experience working directly with data science and engineering teams Good organization agility to work effectively across functions and multiple lines of business in a global organizationHow you’ll thrive at Walmart:
Performance-based incentive awards401k with company matchDiscounted employee stock purchase planPaid parental leave,New surrogacy & adoption benefitsUnlimited Flex Time OffOpportunity for growth and development across several areas of the Fortune 1 organizationAnd much moreWho We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related fieldPreferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional teamPrimary Location...702 Sw 8Th St, Bentonville, AR 72716, United States of America