Be inspired. Be rewarded. Belong. At Emory Healthcare.
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
Comprehensive health benefits that start day 1 Student Loan Repayment Assistance & Reimbursement Programs Family-focused benefits Wellness incentives Ongoing mentorship, development, and leadership programs And moreWork Location: Atlanta, GA
Description The Senior Manager, Digital Marketing Strategy plays a critical leadership role in shaping and executing digital marketing efforts that drive performance, alignment, and measurable impact across the organization.As part of the Performance Marketing team, this role is responsible for connecting digital strategy to execution by overseeing page publishing, guiding integrated digital campaigns, and ensuring consistency across channels, platforms, and teams.This role manages and develops a team of Digital Marketing Managers, with a strong emphasis on coaching, education, and capability-building to continuously elevate digital expertise across the team.The Senior Manager works closely with partners in Performance Marketing, Integrated Marketing, Content and Creative, and Marketing Technology and Operations to translate campaign goals into effective digital experiences and ensure campaigns are executed efficiently, accurately, and at scale.This role requires strong strategic thinking, people leadership, and the ability to connect complex digital initiatives across multiple stakeholders in a fast-paced environment.People Leadership & Team DevelopmentLead, manage, and develop a team of Digital Marketing Managers, providing coaching, mentorship, and ongoing educationStrengthen digital marketing capabilities and support career growth through performance management, feedback, and skill developmentFoster a collaborative, high-performing team culture focused on quality, accountability, and continuous improvement Digital Strategy Oversight & Campaign AlignmentOversee execution of digital marketing strategy across campaigns, ensuring alignment with business objectives, performance goals, and digital touchpointsTranslate integrated marketing and performance campaign strategies into clear digital requirements, workflows, and execution plansEnsure consistent implementation of digital campaigns across channels and platformsDigital Publishing Governance & Experience QualityGuide and oversee page publishing efforts, ensuring digital content is accurate, optimized, on-brand, and aligned with campaign strategyEstablish and enforce best practices for user experience, accessibility, performance, and content structureMaintain governance standards to ensure quality, consistency, and compliance across digital experiences Cross-Functional Partnership & AlignmentServe as a key connector across Performance Marketing, Integrated Marketing, Content and Creative, and Marketing Technology and Operations teamsAlign digital efforts, timelines, and priorities across teams to ensure seamless executionAct as a strategic advisor and escalation point for digital execution challenges Operational Excellence & Process ImprovementPartner with Marketing Technology and Operations to improve processes, tools, and workflows related to digital publishing, campaign execution, and optimizationIdentify opportunities to improve efficiency, scalability, and effectiveness of digital marketing operationsSupport adoption of new tools, capabilities, and ways of working Performance Monitoring & Continuous ImprovementMonitor performance and execution quality across digital campaigns and experiencesUse data and insights to inform recommendations, optimization priorities, and continuous improvement effortsEnsure learnings are shared and applied across teams to drive ongoing performance gainsAdditional Duties as AssignedTravel: Less than 10% of the time may be requiredWork Type: Hybrid employee - splits time between working remotely and working in the officeMINIMUM REQUIRED QUALIFICATIONS:
Education: Experience in lieu of degree may be taken into considerationExperience: Minimum of 7 years of experience in digital marketing, marketing strategy, or related rolesWith 3+ years of people management experience, including coaching and developing marketing professionalsKnowledge, Skills & Abilities:
Demonstrated experience translating marketing strategy into effective digital executionStrong understanding of digital marketing fundamentals, including web experience, SEO, content optimization, and campaign integrationProven ability to collaborate with diverse stakeholders across multiple marketing disciplinesAbility to connect data, insights, and strategy to execution and recommendationsExceptional written, verbal, and presentation communication skillsStrong organizational skills with the ability to manage multiple initiatives and priorities simultaneouslyPreferred Qualifications:
Experience:Experience leading and developing digital marketing teams in a large or complex organizationExperience working across performance marketing, integrated marketing, content, creative, and marketing technology functionsExperience driving process improvement and operational efficiency in digital marketing environmentsKnowledge, Skills & Abilities (preferred)
Strong understanding of digital campaign strategy, web publishing, and cross-channel executionFamiliarity with enterprise CMS platforms, marketing automation tools, and analytics platformsJOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties.
Additional DetailsQualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
ACCOMMODATIONS: EHC will provide reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Office of Leave and Accommodations.
PHYSICAL REQUIREMENTS: (Medium-Heavy) 36-75 lbs., 0-33% of the work day (occasionally); 20-35 lbs., 34-66% of the workday; (frequently); 10-20 lbs., 67-100% of the workday (constantly); Lifting 75 lbs. max; Carrying of objects up to 35 lbs.; Occasional to frequent standing & walking; Occasional sitting; Close eye work (computers, typing, reading, writing); Physical demands may vary depending on assigned work area and work tasks.
ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure; Bio-hazardous waste Chemicals/gases/fumes/vapors; Communicable diseases; Electrical shock; Floor Surfaces; Hot/Cold Temperatures; Indoor/Outdoor conditions; Latex; Lighting; Patient care/handling injuries; Radiation; Shift work; Travel may be required; Use of personal protective equipment, including respirators; environmental conditions may vary depending on assigned work area and work tasks.
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