Senior Manager, Customer Lifecycle Marketing
Sage
As the Senior Customer Lifecycle Marketing Manager, you’ll lead the design, improvement, execution, and performance of core customer lifecycle marketing strategies and programs that drive product adoption, retention, and protect long-term customer value across our North America customer base. You’ll own key customer lifecycle stages—from onboarding, renewals, and ongoing adoption. You'll also develop customer reviews, references, and referrals that support new customer acquisition, while clearly articulating the business value they deliver.
You’ll operate as a player-coach, setting direction and providing hands-on guidance while directly managing and developing a small team, ensuring lifecycle programs are executed effectively and customers are realizing value from their Sage solutions.
Success in this role looks like building and evolving high-impact lifecycle programs that improve retention, drive adoption, and clearly demonstrate business value—while effectively leading and scaling lifecycle execution through a high-performing team.
Why Join Sage?
Sage empowers small and mid-sized businesses—the backbone of our economy—to succeed with AI-powered accounting and financial management software. With more than 6 million customers globally, we continue to invest in innovation that helps businesses save time, adapt faster, and grow with confidence. Sage Copilot is a prime example of this commitment, bringing AI directly into everyday SMB's financial workflows.
At Sage, you’ll grow your career at a stable, global SaaS company with products consistently voted #1 in customer satisfaction for 10 years running. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in their communities.
About Your Team & Leader
The Customer Performance Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive retention, cross-sell, upsell, migration and reducing churn—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life. Your new leader is known as “a people leader first, a marketer second.” Fostering a high-performing, autonomous environment without micromanagement while providing strategic guidance. With a people-first approach and data-driven mindset, she sets clear priorities and builds cross-functional partnerships - clearing roadblocks. Transparency, accountability, and open communication are core to her leadership, ensuring her team feels supported, empowered, and set up for success. We're a kind, inclusive and collaborative team that values connection and bring plenty of fun to work.
Location: Hybrid; 3 days per week from our Atlanta office (Ponce City Market)
Minimum Qualifications:
• 6+ years of experience in customer lifecycle, retention, or customer marketing roles within B2B software environments.
• Proven experience building new lifecycle programs or significantly improving existing ones, with clearly defined success metrics and measurable business impact.
• Experience designing and executing end-to-end lifecycle campaigns that drive engagement, retention, and migration.
• Strong understanding of churn drivers and proactive retention strategies.
• Ability to tailor messaging across customer segments and touchpoints with a customer-first, content-led approach.
• Strong analytical experience measuring lifecycle performance (e.g., retention, adoption, satisfaction), with the ability to translate results into clear insights and business impact for stakeholders.
• Experience leading and developing marketers across lifecycle initiatives, balancing strategic direction with coaching and execution support.
• Proven ability to influence cross-functional partners and challenge perspectives to drive better customer and business outcomes.
• Willingness to deeply learn a strategic product to support migration and adoption initiatives.
You’ll operate as a player-coach, setting direction and providing hands-on guidance while directly managing and developing a small team, ensuring lifecycle programs are executed effectively and customers are realizing value from their Sage solutions.
Success in this role looks like building and evolving high-impact lifecycle programs that improve retention, drive adoption, and clearly demonstrate business value—while effectively leading and scaling lifecycle execution through a high-performing team.
Why Join Sage?
Sage empowers small and mid-sized businesses—the backbone of our economy—to succeed with AI-powered accounting and financial management software. With more than 6 million customers globally, we continue to invest in innovation that helps businesses save time, adapt faster, and grow with confidence. Sage Copilot is a prime example of this commitment, bringing AI directly into everyday SMB's financial workflows.
At Sage, you’ll grow your career at a stable, global SaaS company with products consistently voted #1 in customer satisfaction for 10 years running. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in their communities.
About Your Team & Leader
The Customer Performance Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive retention, cross-sell, upsell, migration and reducing churn—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life. Your new leader is known as “a people leader first, a marketer second.” Fostering a high-performing, autonomous environment without micromanagement while providing strategic guidance. With a people-first approach and data-driven mindset, she sets clear priorities and builds cross-functional partnerships - clearing roadblocks. Transparency, accountability, and open communication are core to her leadership, ensuring her team feels supported, empowered, and set up for success. We're a kind, inclusive and collaborative team that values connection and bring plenty of fun to work.
Location: Hybrid; 3 days per week from our Atlanta office (Ponce City Market)
Minimum Qualifications:
• 6+ years of experience in customer lifecycle, retention, or customer marketing roles within B2B software environments.
• Proven experience building new lifecycle programs or significantly improving existing ones, with clearly defined success metrics and measurable business impact.
• Experience designing and executing end-to-end lifecycle campaigns that drive engagement, retention, and migration.
• Strong understanding of churn drivers and proactive retention strategies.
• Ability to tailor messaging across customer segments and touchpoints with a customer-first, content-led approach.
• Strong analytical experience measuring lifecycle performance (e.g., retention, adoption, satisfaction), with the ability to translate results into clear insights and business impact for stakeholders.
• Experience leading and developing marketers across lifecycle initiatives, balancing strategic direction with coaching and execution support.
• Proven ability to influence cross-functional partners and challenge perspectives to drive better customer and business outcomes.
• Willingness to deeply learn a strategic product to support migration and adoption initiatives.
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