Senior Manager, Creative, Seasonal - Sam's Club
Walmart
Position Summary...The Senior Manager, Creative - Seasonal is to lead the development of high-impact, 360° marketing campaigns across digital, social, print, and in-store channels. This role partners closely with copy and creative leads to drive seasonal campaigns like Back to Class and Holiday, ensuring strategic alignment and creative excellence. The ideal candidate is a conceptual thinker with strong leadership skills, a sharp eye for design, and experience managing teams and agency partners in a fast-paced, collaborative environment. A strong portfolio, deep understanding of consumer behavior, and ability to deliver compelling brand narratives are essential.
About Sam’s Club Creative
Sam’s Club Creative Studio (SCCS) is the in-house creative agency for Sam’s Club. Our team develops breakthrough and distinctive omnichannel brand design systems that meet customer needs and drive business objectives while keeping our Fortune #1 brand relevant in culture. We use creativity and design to make Sam’s Club an obvious choice for all.
We are positioned as an internal creative agency hyper-focused on the customer experience across all channels, categories, campaigns, and touchpoints. We are ruthlessly focused on our customers, insight-driven creative strategies, and integrated solutions that build the brand and grow the business.
We value talent, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping all people save money and live better.What you'll do...Collaboration: Ideate, create, and execute high-volume, time-sensitive 360 campaign creative across all channels (owned & paid). Work cross-functionally with marketing, ops teams, integrated strategy, and external agencies to ensure creative cohesion at every touchpoint and successful campaign delivery. Contribute to the development of compelling brand narratives and messaging frameworks that meaningfully differentiate Sam’s Club and resonate with customers during seasonal moments.Build trust and effective relationships with key partners in a large, highly matrixed organization.Develop creative leadership and marketing pitch decks to gain alignment setting the team up for success.Manage projects, growth, and development of mid and junior level creatives.Self-directed / critical thinkerPursue ways that we can work better, faster.Manage projects that are on-brief and on-brand, mitigating feedback, ultimately keeping workstreams on track from inception to completion, ensuring timely delivery and alignment with strategic objectives, particularly during compressed seasonal timelinesTrend Analysis: Stay informed about industry trends, emerging technologies, culture, and consumer behaviors, demonstrating a keen understanding of seasonal consumer behavior and purchasing drivers to inform creative decisions and maintain our brand’s competitive edge.Quality Assurance: Maintain high standards of quality and craft throughout the conceptual and execution process, ensuring that the final work meets or exceeds expectations and relentlessly seek to raise the creative bar.Attend & oversee production shoots as needed, demonstrating deep understanding of the end-to-end production process, including working effectively with directors, DPs, editors, mixers, etc., to ensure the highest standards of quality and craft. Offer flexible solutions to production concerns.Ability to design assets and brand campaigns as neededProject Oversight: Manage team & high-profile projects from inception to completion, ensuring timely delivery and alignment with strategic objectives. Ability to quickly scope campaign initiatives, prioritize projects, and proactively manage your own time and deadlines – gracefully manage multiple deliverables with competing deadlines. Ability to quickly turn around creative concepts in an iterative environment with a genuine hunger for constructive feedback. Effectively adapt strategies and creative based on performance data and seasonal shifts.
About Sam’s Club Creative
Sam’s Club Creative Studio (SCCS) is the in-house creative agency for Sam’s Club. Our team develops breakthrough and distinctive omnichannel brand design systems that meet customer needs and drive business objectives while keeping our Fortune #1 brand relevant in culture. We use creativity and design to make Sam’s Club an obvious choice for all.
We are positioned as an internal creative agency hyper-focused on the customer experience across all channels, categories, campaigns, and touchpoints. We are ruthlessly focused on our customers, insight-driven creative strategies, and integrated solutions that build the brand and grow the business.
We value talent, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping all people save money and live better.What you'll do...Collaboration: Ideate, create, and execute high-volume, time-sensitive 360 campaign creative across all channels (owned & paid). Work cross-functionally with marketing, ops teams, integrated strategy, and external agencies to ensure creative cohesion at every touchpoint and successful campaign delivery. Contribute to the development of compelling brand narratives and messaging frameworks that meaningfully differentiate Sam’s Club and resonate with customers during seasonal moments.Build trust and effective relationships with key partners in a large, highly matrixed organization.Develop creative leadership and marketing pitch decks to gain alignment setting the team up for success.Manage projects, growth, and development of mid and junior level creatives.Self-directed / critical thinkerPursue ways that we can work better, faster.Manage projects that are on-brief and on-brand, mitigating feedback, ultimately keeping workstreams on track from inception to completion, ensuring timely delivery and alignment with strategic objectives, particularly during compressed seasonal timelinesTrend Analysis: Stay informed about industry trends, emerging technologies, culture, and consumer behaviors, demonstrating a keen understanding of seasonal consumer behavior and purchasing drivers to inform creative decisions and maintain our brand’s competitive edge.Quality Assurance: Maintain high standards of quality and craft throughout the conceptual and execution process, ensuring that the final work meets or exceeds expectations and relentlessly seek to raise the creative bar.Attend & oversee production shoots as needed, demonstrating deep understanding of the end-to-end production process, including working effectively with directors, DPs, editors, mixers, etc., to ensure the highest standards of quality and craft. Offer flexible solutions to production concerns.Ability to design assets and brand campaigns as neededProject Oversight: Manage team & high-profile projects from inception to completion, ensuring timely delivery and alignment with strategic objectives. Ability to quickly scope campaign initiatives, prioritize projects, and proactively manage your own time and deadlines – gracefully manage multiple deliverables with competing deadlines. Ability to quickly turn around creative concepts in an iterative environment with a genuine hunger for constructive feedback. Effectively adapt strategies and creative based on performance data and seasonal shifts.
What You'll Bring:
Bachelor’s degree in graphic design, advertising, or a related field. 10+ years of experience in professional advertising agency Art Direction experience, with at least 2 years management experience, with a proven track record of delivering ground-breaking creative campaigns across multiple mediaExceptional portfolio featuring big campaign ideas across full funnel TV/Video, social, digital, experiential & print – conceptual and innovative thinking.Proficiency in industry-standard design tools and software including the Adobe Creative Suite and Figma. Strong leadership, communication, and interpersonal skills, with the ability to inspire and motivate external agency partners and connect across Sam’s Club Creative Studio. Maintain composure in critical situations and communicate clearly with both internal and external partners. Clearly articulates vision and provides contextual feedback.Organized with diligent follow-through on every task.Excellent written, communication and presentation skills, with a strong ability to sell concepts to senior stakeholders via comps, storyboards, and visual narratives. Effectively present concepts and campaign strategies to senior leadership in simple and compelling terms that earns executive sponsorship and drives approvals.Deep dedication to craft, from concept ideation to execution.Reporting: This role reports to the Creative Director, Brand
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative AgenciesPrimary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
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