The Communications department is responsible for developing and leading strategic communications efforts through storytelling, earned media, and social-focused engagement, utilizing marketing content creation to attract and connect with new consumers more frequently.

The Senior Manager of Communications will oversee strategy and implementation for communications across the region for their designated portfolios. This person will manage the positioning and delivery of impactful communication messages across all types of earned and owned media channels—including social media, websites, TV, radio, and print—to enhance the brand’s image and ensure Red Bull remains relevant to target audiences.

In this role, the Senior Manager of Communications acts as the "orchestra conductor," collaborating with cross-functional teams within the media network to lead and activate Paid, Earned, Managed, and Owned (PEMO) plans within sports, cultural projects, brand initiatives, content creation, and beverage product innovations. They will take full ownership of earned media initiatives by fostering relationships with traditional third-party media outlets and amplifying content through social-first strategies. Additionally, they will serve as Red Bull's voice to the consumer and ensure the brand’s representation across all Marketing, Media Network, and Communication activities remains cohesive and consistent.