Morristown, NJ, 07960, USA
3 days ago
Senior Director of HCP Marketing, RSV Franchise- Vaccines
**Job Title:** Senior Director of HCP Marketing, RSV Franchise- Vaccines **Location:** Morristown, NJ **About the Job** Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization. Lead U.S. HCP marketing for Beyfortus with an execution mindset. You’ll own sales‑force engagement strategy, end‑to‑end NPP and omnichannel strategy, and health‑system/account activation—translating strategy into adoption, standardization, and sustained utilization. You’ll manage a team of Product Managers, orchestrate agencies/third parties, and serve as a central leader across workstreams. Reports to the U.S. Head of Marketing, Beyfortus. **About Sanofi:** We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. ​ **Main Responsibilities:** + **Sales force execution:** Primary Lead to Sales leadership; Lead field engagement model, content sequencing, and KPIs; Oversee field‑ready trainings and sales force effectiveness for the franchise + **Own NPP & omnichannel:** Lead HCP media decision making, creative, measurement, and optimization; build full‑funnel KPIs; run weekly performance governance; reallocate spend dynamically by region/segment + **Brand & content leadership:** Drive insights into clear value propositions and disciplined messaging across health segments + **Agency/partner leadership:** Direct creative, media, analytics, and data providers with tight briefs/SOWs/SLAs; ensure on‑time, on‑budget delivery and measurable ROI. + **Cross‑functional & global:** Align Sales, Market Access, Medical/HEOR, Analytics, and Supply; serve as U.S. lead with Global Marketing; integrate latest evidence into compliant storytelling. + **People leadership:** Lead and develop a high‑performing team of Product Managers; increase talent density; manage KPIs; foster a culture of accountability, inclusion, and P&L ownership. + **Performance & governance:** Own targets, dashboards, and senior readouts; manage A&P/NPP budgets; ensure RC/MLR readiness and full compliance. **Goals & key outcomes** + **Achieve brand & financial targets** by fiscal and seasonal year‑end—using analytics to identify leakage and deploying rapid corrective HCP interventions; partner with Sales/Medical/Value for maternal defense and infant immunization standardization. + **Dynamic OPEX allocation** —geo‑segmented prioritization and tie spend to measurable behavior change + **Transform omnichannel** —embed journeys, trigger personalized follow‑ups, and optimize Vaccine Shoppe; integrate personal + non‑personal as one system. + **Strengthen franchise ownership & talent** —clear governance; succession planning; capability building. **About You** + Bachelor’s degree required; MBA/advanced degree preferred. + 10+ years pharma/biopharma commercial experience with 8+ years in brand/HCP marketing; launch and/or seasonal brand experience preferred. + Proven success in **sales force engagement** and **NPP/omnichannel** with measurable outcomes. + Data‑driven operator with strong cross‑functional influence and executive communication. + Pediatrics/respiratory/IDN and global collaboration experience a plus. + **Travel:** Up to 30%. **Why Choose Us?** + Bring the miracles of science to life alongside a supportive, future-focused team. + Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. + Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. + Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave. Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. \#GD-SP \#LI-SP \#LI-Onsite \#vhd **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! _US and Puerto Rico Residents Only_ Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. _North America Applicants Only_ The salary range for this position is: $206,250.00 - $297,916.66 All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK (https://benefits.sanofiusallwell.com/fleet/public/index/ba511bf8-5c32-4828-9861-ab985fffab90/?cid=sanofi) . Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/) Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
Confirm your E-mail: Send Email