Senior Director, Scripted Strategy
Univision Communications, Inc
You are a leader, a passionate content storyteller and strategic thinker who understands what moves audiences across Mexico and the U.S. Hispanic markets. You have a deep appreciation for culture, language, and emotion — and you know how to translate those insights into compelling scripted content that connects across different platforms. You are an outstanding communicator who effectively bridges the information needs across departments, shapes the final message into engaging content, and contributes to the optimization of organizational resources.
YOUR DAY-DAY: (aka Responsibilities)
+ Evaluate and assess the dramatic performance and creative attributes of scripted projects, ensuring alignment with audience interests, brand positioning, and strategic priorities across Mexico and U.S. Hispanic markets.
+ Leverage audience insights and research findings from both territories to make inform evaluations and recommendations.
+ Deliver clear, objective, and actionable dramatic analyses in accordance with the overall scripted content development strategy and established creative parameters.
+ Analyze key components of fictional content storytelling and transform them into strategic information for departments seeking to leverage content opportunities and drive business revenue.
+ Interpret and translate research insights provided by the Research team into actionable creative and narrative development elements that strengthen story arcs and audience engagement.
+ Monitor and analyze the competitive landscape on an ongoing basis to identify trends, opportunities, and potential areas for differentiation within the scripted content space.
+ Collaborate closely with the Mexico Development team and Global Marketing to support the design and positioning of launch campaigns for scripted properties, ensuring strategic alignment and creative consistency.
+ Partner cross-functionally with other Network divisions to share relevant narrative and creative insights that can inform broader business strategies and initiatives across all platforms.
YOU HAVE: (aka Qualifications)
+ Bachelor’s degree in communications, literature or TV and Film.
+ 10+ years of experience in content storytelling and scripted content development for both Mexico and the US Hispanic market, with a deep understanding of these audiences and a strong grasp of global content trends.
+ Proficient knowledge of dramatic writing, including technical language, narrative structure, and theoretical principles – with an emphasis on telenovela and serialized melodrama formats designed for family-oriented, cross-platform audiences.
+ Experience evaluating scripted projects of both short and long formats, including synopses, storylines, series bibles, character arcs, and scripts.
+ Strong experience with audience insights research and metrics specific to Mexico and US Hispanic audiences.
+ Demonstrated expertise in content commercialization and sales collaboration, partnering closely with revenue teams to provide strategic storytelling insights and tools that help position content offerings, strengthen client pitches, and showcase the value and brand impact of the product
+ Proven experience presenting to executive leadership and fostering strong cross-departmental relationships.
+ Fully Bilingual English/Spanish with excellent verbal and written communication skills
+ Ability to forge relationships with creative teams – writers, producers, directors and work collaboratively throughout the organization.
#LI-ONSITE
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.
About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com .
Sobre TelevisaUnivision
TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com .
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