About the Role

The Senior Director, Industry Lead will report directly to the General Manager and will be responsible for supporting a portfolio of new and existing partners within their industry. They will be responsible for managing individual contributors, achieving quota by nurturing existing relationships and initiating new relationships among partners. 

This role manages a team of sales and account professionals, helping them execute effectively and develop into top performers. The Senior Director will focus on driving revenue growth, maintaining strong relationships, and building operational consistency across the team.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities Manage the team's broader client acquisition, retention, and expansion strategies, resulting in partnerships that generate revenue. Oversee industry sales revenue and progress to quota while providing accurate assessment of progress to Fetch leadership. Guide Partner and Account Managers by providing structured coaching, regular feedback, and clear direction on account planning and execution. Direct sales professionals to work efficiently and expand influence across targeted accounts. Develop the team’s AI fluency and influence new process adoptions. With limited oversight, work closely with XFN partners like GTM, Finance, and People Experience to lead hiring processes and onboard new employees, maintaining Fetch values and culture.  Collaborate with cross-functional teams, including marketing, finance, legal, and operations, to deliver partner success and manage deal execution. Develop sales strategies that ensure Fetch remains a preferred partner, informed by performance insights, partner segmentation, and industry benchmarks. Apply a deep understanding of how Fetch’s advertising solutions drive partner business outcomes, connecting campaign performance to key KPIs. Contribute to account-level planning and the implementation of revenue strategies within the industry, leveraging data and insights to influence decisions. Maintain Salesforce hygiene and accuracy, ensuring data integrity for forecasting and reporting. Serve as an ambassador for Fetch within the industry, representing the company with professionalism and credibility in partner interactions and events. Partner with senior leadership to operationalize long-term strategies into clear, actionable goals for the team. Minimum Requirements 2+ years of people management experience with demonstrated success in mentoring or coaching both Account Executives and Account Managers to reach performance goals. 8+ years of new business and account management experience within digital media, advertising, or related industries. Proven success meeting or exceeding sales quotas through the acquisition of new clients. Strong understanding of media performance metrics, advertising KPIs, and how data informs business decisions. Proficiency in Salesforce and Excel with strong analytical, forecasting, and organizational skills. Familiarity with emerging AI tools that support account growth and sales performance. Preferred Requirements Direct vertical experience. Strong collaboration skills with a track record of working cross-functionally to solve problems and deliver results. Ability to translate strategic direction from leadership into tactical plans for direct reports. Lead by example - you own Fetch’s core values and drive your team towards the company vision. You embody a strong work ethic and operational rigor in processes. You’re an expert within your category, and understand key partners, partner competitors, along with developments/trends in the industry and adjacent industries. Compensation At Fetch, we offer competitive compensation packages to the exceptional folks we hire. The base salary range for this position is $168,000-$177,750 and the on-target earnings (OTE) range is $336,000 - $355,500 (This does not include accelerators or sales plan incentive funds, which employees may also be eligible for). We also offer all employees equity in Fetch. Discover our benefits at https://fetch.com/careers.