Our Mission    New Leaders develops transformational school leaders and advances policies and practices that ensure high academic achievement for all children—especially students from under-resourced communities. Position Details The Senior Director, Donor Engagement will be based out of a home office located anywhere within the contiguous United States (Pacific, Mountain, Central, and Eastern time zones) or United States territories that fall within the Atlantic time zone. Position Overview The Senior Director, Donor Engagement is responsible for operationalizing New Leaders’ Development strategy by designing, implementing, and continuously improving the donor marketing, stewardship, and campaign systems that drive philanthropic acquisition, renewal, and long-term donor value. This role translates fundraising strategy into repeatable initiatives, engagement pathways, and performance-driven marketing systems that enable frontline fundraisers to convert prospects, retain donors, and grow multi-year philanthropic support. The Senior Director reports to the Senior Executive Director of Partnerships. Specific Responsibilities Donor Acquisition, Engagement & Lifecycle Marketing + Design and manage end-to-end donor and alumni engagement journeys, including acquisition, stewardship, renewal, and upgrade pathways across foundation, corporate, and high-net-worth individual segments. + Develop and refine donor and alumni value propositions grounded in audience motivations, giving intent, and market insights to strengthen conversion and long-term engagement. + Build and maintain segmented engagement strategies that align messaging, cadence, and content to donor lifecycle stage and fundraising priorities. Fundraising Campaign Strategy & Conversion + Lead the design and execution of conversion-focused fundraising and alumni engagement campaigns tied to annual and multi-year revenue goals. + Own integrated donor and alumni campaign calendars aligned to quarterly and annual fundraising targets, ensuring coordinated pacing across acquisition, stewardship, and renewal efforts. + Develop, test, and optimize calls-to-action (CTAs), engagement offers, and campaign asks to increase donor commitments, renewal rates, and multi-year support. + Ensure all donor- and alumni-facing assets are tied to a clear conversion objective(e.g., solicitation readiness, renewal, upgrade, engagement milestone). Donor Stewardship & Retention Systems + Design and manage post-gift donor experiences, including impact updates, reports, stewardship touchpoints, and renewal narratives aligned to donor intent. + Build scalable stewardship and retention systems that increase donor satisfaction, retention, and lifetime value. + Develop and manage automated and semi-automated nurture sequences (welcome, re-engagement, renewal, upgrade) for donors and alumni. Fundraising Enablement & Marketing Infrastructure + Develop and maintain fundraising enablement assets, including pitch decks, case statements, one-pagers, impact briefs, funder reports, and proposal templates. + Create modular, reusable marketing toolkits that enable fundraisers to move efficiently and consistently across donor conversations. + Maintain centralized libraries of donor- and alumni-facing materials to reduce ad hoc work and improve quality and speed. Performance Analytics & Optimization + Own donor and alumni marketing funnel analytics, tracking performance from awareness through conversion and renewal. + Analyze campaign and lifecycle performance to identify drop-off points and opportunities for optimization. + Partner with Development Operations and Strategy teams to connect marketing performance to revenue outcomes and portfolio goals. Operations & Cross-Functional Collaboration + Translate Development strategy into repeatable systems, initiatives, and processes that support consistent execution across fundraising workstreams. + Develop standardized campaign playbooks that define goals, audience segments, messaging frameworks, CTAs, timelines, and performance benchmarks. + Manage external vendors supporting donor engagement and marketing initiatives, as needed. + Collaborate closely with Development, Partnerships, Alumni, Finance, and Strategy teams to ensure alignment between engagement systems and fundraising priorities. Perform other duties as assigned. Skills, Experiences, and Competencies + Educational Background: Bachelor’s degree required. + Professional Experience: Seven to ten years of professional experience required, including significant leadership experience in nonprofit, education, or mission-driven fundraising, donor engagement, or growth marketing. + Proven ability to design and execute integrated donor engagement and fundraising marketing strategies that drive acquisition, retention, renewal, and revenue growth. + Experience leading lifecycle and conversion-focused digital marketing, including email journeys, landing pages, paid digital campaigns tied to fundraising outcomes, and marketing funnel optimization. + Team-Driven: Proven ability to collaborate effectively with individuals across a variety of backgrounds and experiences; must be results-driven while maintaining a collaborative and inclusive leadership style. + Mission Alignment: Passionate belief in academic excellence for every student, aligned with New Leaders' mission. + Superior written and verbal communication skills with the ability to translate program outcomes and data into compelling donor-facing value propositions and engagement materials. + Demonstrated expertise developing donor-facing assets such as impact reports, stewardship communications, campaign materials, case statements, and fundraising collateral. + Strong marketing judgment across channels, with the ability to select the right medium and message to move donors and alumni toward engagement and commitment. + Ability to operate in a fast-paced, deadline-driven fundraising environment and adapt quickly tochanging revenue priorities. + Experience executing donor engagement campaigns across email, paid digital, and web-based conversion assets. + Creative and strategic mindset. + Creative and strategic mindset with a strong orientation toward testing, learning, and performance optimization. + Proven experience managing budgets, external vendors, and cross-functional teams to deliver high-quality donor engagement and fundraising outcomes. + Ability to be self-directed and take initiative. + Demonstrated experience collaborating across organizations. + Mandatoryproficiencyin Microsoft Office; strong experience working with CRM and marketing automation platforms such as Salesforce and/or HubSpot. + Preferredproficiencyin Salesforce,HubSpot , and Adobe Creative Suite. + Travel may berequiredaligned to New Leaders’ Return to Travel and In-Person Activities policy. Physical Requirements The employee's routine activities involve sitting, talking, hearing, and using hands for tasks like typing, filing, and handling objects. Visual acuity is necessary for keyboard use, data analysis, transcribing, computer terminal viewing, and extensive reading. The role may involve ordinary ambulatory skills for visits to other locations or the ability to perform activities like standing, walking, lifting, carrying, and moving light-weight items. Proficiency in hand-eye coordination, along with dexterity in arms, hands, and fingers for tasks like grasping, operating standard office equipment, and learning technical information, is essential. What We Offer Note: Salaries vary based on geographical location. After applying, candidates who move forward in the hiring process are provided with a salary for their geographical location. + Employees may be eligible for merit awards and/or bonuses depending on their role, organizational guidelines, and individual performance. + Employees regularly scheduled to work 20 or more hours per week may be eligible toparticipatein New Leaders’ benefits, including: + New Leaders Wellness Program + Medical plan options, dental care, and vision + 401K plan + Generous paid-time-off (PTO) benefits Application Deadline April 16, 2026. Please note applications will be accepted on a rolling basis until the position is filled. New Leaders is an equal opportunity employer. New Leaders evaluates applicants for employment on the basis of qualifications, merit and work-related criteria and does not discriminate on the basis of race, color, religion, sex, national or ethnic origin, age, sexual orientation, gender identity, mental or physical disability, handicap, pregnancy, childbirth, medical condition, marital or familial status, family responsibilities, veteran status, personal appearance, political affiliation, matriculation, or any other characteristic protected by law in administration and operation of its Programs and activities, including admission or access thereto, or treatment or employment therein. All qualified applicants will receive consideration for employment regardless of such status and will not be discriminated against on the basis of such status.