A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment. **Job Summary** Responsible for the enterprise-wide strategy, performance, and evolution of WhiteCap.com, ensuring it delivers a seamless, high value, and brand defining digital experience. Drive the long-term digital commerce roadmap, optimizing usability, content, merchandising, and conversion to position the website as a major growth engine for revenue, customer satisfaction, and operational efficiency. **Major Tasks, Responsibilities and Key Accountabilities** + Sets and owns the strategic vision for WhiteCap’s digital commerce experience, aligning initiatives with enterprise goals and growth priorities. + Leads large-scale UX and platform innovation, including navigation, search, personalization, and end-to-end customer experience enhancements. + Leverages data, experimentation, and advanced analytics to accelerate conversion, strengthen engagement, and optimize site performance. + Oversees digital marketing investments, ensuring effective ROI, strong vendor performance, and alignment with customer acquisition and retention strategies. + Directs content, merchandising, and digital storytelling strategies in partnership with marketing, category, and sales leaders. + Collaborates cross-functionally with IT, supply chain, finance, and product teams to deliver platform improvements, digital campaigns, and omnichannel capabilities. + Builds, develops, and leads high performing digital teams, including UX, digital merchandising, analytics, and site operations. + Champions innovation and customer centric design, fostering a culture of continuous improvement and digital excellence across the organization. **Nature and Scope** + Problems are complex and may be defined by higher level leadership. Solutions require high strategic level analysis and investigation. + Drives strategy and methodology and serves as the subject-matter expert for policies and practices. Decides how to achieve planned results within an organization's plans, policies, and guidelines. + Manages via multiple layers OR directly supervises a staff of professional individual contributors at the senior or technical advisor level. Directs budgetary responsibility at the enterprise level or for two or more businesses across the enterprise. **Work Environment** + Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. + Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. + Typically requires overnight travel less than 10% of the time. **Education and Experience** Typically requires BS/BA in a related discipline. Generally 9+ years of experience in a related field, including several years in a management/supervisory capacity **Preferred Qualifications** + 10+ years of progressive digital leadership experience with a strong focus on eCommerce, omnichannel strategy, and enterprise‑level digital transformation. + Proven success building, scaling, and leading high‑performing digital teams; experience operating within a Product Operating Model. + Expertise in UX principles, site performance metrics, conversion optimization, and digital analytics. + Demonstrated experience in digital marketing, content strategy, and driving measurable business impact through digital channels. If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you. **Functional Area** Marketing and Communications **Work Type** Hybrid **Recruiter** Preissler, Jacob **Req ID** WCJR-030659 White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affirmative Action Employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.