Senior Customer Lifecycle Marketing Manager Job Description: As the Senior Customer Lifecycle Marketing Manager, you’ll lead the design, improvement, execution, and performance of core customer lifecycle marketing strategies and programs that drive product adoption, retention, and protect long-term customer value across our North America customer base. You’ll own key customer lifecycle stages—from onboarding, renewals, and ongoing adoption. You'll also develop customer reviews, references, and referrals that support new customer acquisition, while clearly articulating the business value they deliver. You’ll operate as a player-coach, setting direction and providing hands-on guidance while directly managing and developing a small team, ensuring lifecycle programs are executed effectively and customers are realizing value from their Sage solutions. Success in this role looks like building and evolving high-impact lifecycle programs that improve retention, drive adoption, and clearly demonstrate business value—while effectively leading and scaling lifecycle execution through a high-performing team. Why Join Sage? Sage empowers small and mid-sized businesses—the backbone of our economy—to succeed with AI-powered accounting and financial management software. With more than 6 million customers globally, we continue to invest in innovation that helps businesses save time, adapt faster, and grow with confidence. Sage Copilot is a prime example of this commitment, bringing AI directly into everyday SMB's financial workflows. At Sage, you’ll grow your career at a stable, global SaaS company with products consistently voted #1 in customer satisfaction for 10 years running. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in their communities. About Your Team & Leader The Customer Performance Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive retention, cross-sell, upsell, migration and reducing churn—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life. Your new leader is known as “a people leader first, a marketer second.” Fostering a high-performing, autonomous environment without micromanagement while providing strategic guidance. With a people-first approach and data-driven mindset, she sets clear priorities and builds cross-functional partnerships - clearing roadblocks. Transparency, accountability, and open communication are core to her leadership, ensuring her team feels supported, empowered, and set up for success. We're a kind, inclusive and collaborative team that values connection and bring plenty of fun to work. Location: Hybrid; 3 days per week from our Atlanta office (Ponce City Market) Minimum Qualifications: • 6+ years of experience in customer lifecycle, retention, or customer marketing roles within B2B software environments. • Proven experience building new lifecycle programs or significantly improving existing ones, with clearly defined success metrics and measurable business impact. • Experience designing and executing end-to-end lifecycle campaigns that drive engagement, retention, and migration. • Strong understanding of churn drivers and proactive retention strategies. • Ability to tailor messaging across customer segments and touchpoints with a customer-first, content-led approach. • Strong analytical experience measuring lifecycle performance (e.g., retention, adoption, satisfaction), with the ability to translate results into clear insights and business impact for stakeholders. • Experience leading and developing marketers across lifecycle initiatives, balancing strategic direction with coaching and execution support. • Proven ability to influence cross-functional partners and challenge perspectives to drive better customer and business outcomes. • Willingness to deeply learn a strategic product to support migration and adoption initiatives. Key Responsibilities: Key Responsibilities: • Customer Education & Engagement: Educate customers on product features and benefits to drive adoption, retention, and long-term value, with a focus on onboarding, renewal, and migration journeys. Enable engagement through training programs, meet-ups, roadmaps, advisory boards, and forums that reinforce value realization and ongoing usage. • Multi-Channel Communication & Value Messaging: Develop and manage multi-channel lifecycle campaigns that reinforce product value, support renewals and migration, and drive solution adoption and retention. Partner with CX, Customer Success, and Marketing teams to align messaging across critical customer moments and simplify communications. • Product & Customer Insights: Collect and analyze customer usage data, feedback, and behavioral trends to identify adoption gaps, churn risk, and migration opportunities. • Brand Value & Advocacy Programs: Lead branded value and advocacy initiatives—including Membership, customer forums, and communities—to deepen customer relationships and drive advocacy through reviews, referrals, customer stories, references and events. Partner with CX teams to deliver compelling, value-driven brand experiences. • Data-Driven Decision-Making & Reporting: Track and analyze key retention and adoption metrics (e.g., churn, customer lifetime value, satisfaction, usage trends) to measure program effectiveness across onboarding, renewal, and migration journeys. Deliver actionable insights and recommendations to improve retention, adoption, and revenue outcomes. Benefits? We have plenty. • Competitive annual bonuses • Comprehensive health, dental, and vision coverage • 401(k) retirement match (100% matching up to 4%) • 32 days paid time off (22 personal days & 10 national holidays) • 18 weeks of paid parental leave (offered 1 year after the start date) • Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list) • Sage Foundation: 5 days paid yearly to volunteer • $5,250 tuition reimbursement per calendar year starting 6 months after the hire date • Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually) #LI-CH1 Function: Performance Marketing Country: United States Office Location: Atlanta Work Place type: Hybrid Advert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/ Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com. Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/ Equal Employment Opportunity (EEO) Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.