As the Senior Customer Lifecycle Marketing Manager, you’ll lead the development and execution of retention and migration marketing strategies that strengthen customer relationships, drive product adoption, and protect long-term customer value. This role plays a critical part in retaining and expanding our North America customer base by owning key in-life moments—from onboarding and renewals to migration and ongoing adoption. You’ll own the design, evolution, and performance of core customer lifecycle marketing programs, whether building new motions or improving existing ones, and clearly articulate the business value they deliver.

You’ll operate as a player-coach, balancing strategic leadership with hands-on guidance while directly managing and developing a small team. In this role, you’ll set direction, coach execution, and unblock work delivered across core customer lifecycle marketing programs, ensuring customers are using the right Sage solutions. This includes leading migration campaigns that require a deep understanding of our Sage Intacct product and its evolving capabilities. You’ll also own critical customer communications campaigns, including billing updates, pricing changes, and policy updates—turning these moments into opportunities to reinforce value and build trust.

Success in this role looks like building and evolving high-impact lifecycle programs that improve retention, drive migration and adoption, and clearly demonstrate business value—while effectively leading and scaling lifecycle execution through others.


Why Join Sage?
Sage empowers small and mid-sized businesses—the backbone of our economy—to succeed with AI-powered accounting and financial management software. With more than 6 million customers globally, we continue to invest in innovation that helps businesses save time, adapt faster, and grow with confidence. Sage Copilot is a prime example of this commitment, bringing AI directly into everyday SMB's financial workflows.

At Sage, you’ll grow your career at a stable, global SaaS company with products consistently ranked #1 in customer satisfaction for 10 years running. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in their communities.

About Your Team & Leader
The Customer Performance Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive cross-sell, upsell, migration, and churn reduction—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life. Your new leader is known as “a people leader first, a marketer second.” She fosters a high-performing, autonomous environment without micromanagement while providing strategic guidance. With a people-first approach and data-driven mindset, she builds cross-functional partnerships - clearing roadblocks, and sets clear priorities. Transparency, accountability, and open communication are core to her leadership, ensuring her team feels supported, empowered, and set up for success. We're a kind, inclusive and collaborative team that values connection and bring plenty of fun to work.


Location: Hybrid; 3 days per week from our Atlanta office (Ponce City Market)


Minimum Qualifications:
• 6+ years of experience in customer lifecycle, retention, or customer marketing roles within B2B software environments.
• Proven experience building new lifecycle programs or significantly improving existing ones, with clearly defined success metrics and measurable business impact.
• Experience designing and executing end-to-end lifecycle campaigns that drive engagement, retention, and migration.
• Strong understanding of churn drivers and proactive retention strategies.
• Ability to tailor messaging across customer segments and touchpoints with a customer-first, content-led approach.
• Strong analytical experience measuring lifecycle performance (e.g., retention, adoption, satisfaction), with the ability to translate results into clear insights and business impact for stakeholders.
• Experience leading and developing marketers across lifecycle initiatives, balancing strategic direction with coaching and execution support.
• Proven ability to influence cross-functional partners and challenge perspectives to drive better customer and business outcomes.
• Willingness to deeply learn a strategic product to support migration and adoption initiatives.