Location: Kuala Lumpur, Malaysia Role: Senior Content Writer Department: Marketing Mode: Full-time role About Respond.io (http://Respond.io) Founded in Hong Kong in early 2017, respond.io (http://respond.io) is an AI-powered business messaging platform that helps companies manage customer conversations across chat, calls and email — all in one place. Trusted by businesses in over 127 countries and recognized by G2 and SME100, respond.io (http://respond.io) enables fast-growing companies around the world to capture, convert, and retain customers at scale. We operate as a globally distributed team with employees based around the world, contributing to a diverse and inclusive culture. Join us, and be part of a team that is shaping the future of customer conversation management! Our Culture At respond.io (http://respond.io/), we move fast, work smart, and always keep our customers at the heart of what we do. Here's what we stand for: + Solve Customer Problems: Every effort must solve real customer pain points. No guesswork—just real feedback and clear value! + The 80/20 Rule: We focus on 20% of actions that create 80% of the value. Simple is powerful—it gets us moving fast. + 100% Alignment, 80% Accuracy: We aim 100% team alignment and 80% accuracy. Perfect plans can wait—clear goals come first. + Be Direct: We give honest feedback, and tackle problems head-on. Clarity moves us forward! + Own It and Support Each Other: We step up, help out, and drive outcomes—together. + Build Human Connections: Work is better when we trust, care, and celebrate wins together. We're a team! Role Description We're hiring a Senior Editor and a Senior Content Writer with CRO experience to strengthen how respond.io (http://respond.io) is understood, evaluated, and chosen by our target audience. You will work closely with the Communications Lead and cross-functional partners to ensure our content: + is consistently understood by buyers and AI systems + supports clear, confident buying decisions + and converts qualified demand Success in these roles should reduce ambiguity, improve decision clarity, and raise the quality of downstream outcomes. Role 1: Senior editor Responsibilities + Ensure clarity, consistency, and on-brand positioning across all content formats, especially AI-visible surfaces. + Maintain consistency of definitions, comparisons, and explanations across content. + Support the development and enforcement of editorial standards, content strategy, and priorities. + Translate AI visibility and discovery signals into concrete editorial actions and corrections. + Identify where existing processes fail under pressure and apply judgment or countermeasures as needed. + Measure the effectiveness of editorial decisions using agreed signals, not output volume. + Write long-form articles or short copy as needed. Or Role 2: Senior content writer with strong CRO experience Responsibilities + Improve the clarity and conversion effectiveness of content on key decision surfaces, including the homepage and other high-impact core pages. + Write and iterate conversion-critical content, including headlines, page copy, CTAs, proof framing, and blog articles + Identify where high-intent buyers hesitate, misinterpret, or fail to act, and resolve these issues through content changes. + Help plan and run focused content-led CRO initiatives when needed with the MarTech team + Analyze qualitative and quantitative signals from content-lead CRO experiments to summarize outcomes and provide recommendations + Ensure CRO learnings feed back into content standards and decision frameworks so improvements compound over time. Expectations + Operate as a senior, outcome-oriented individual contributors who can work with incomplete information and make high-impact calls within scope. + Communicate clearly and directly with stakeholders across functions and departments. + Contribute to workflow and tooling improvements that increase quality and reduce friction. Requirements + 5+ years of experience in B2B content, editorial, or conversion-focused roles, preferably in SaaS or technology. + Strong understanding of high-consideration B2B buyer journeys and decision-making. + Outcome-oriented mindset. + Adept at working in an AI-first environment. + Excellent written and verbal communication skills. + Comfortable operating with ambiguity and owning decisions within scope. + Adaptable as priorities or signals change. Additional editor requirements: + Demonstrated editorial judgment, including enforcing narrative consistency for a complex product + Experience formalising and applying evolving SEO / AEO / AI-visible content best practices Additional CRO copywriter requirements: + Strong B2B writing ability, including experience producing and iterating conversion-critical content + Proven ability to diagnose problems rooted in clarity, sequencing, or positioning Here's what's in for you + You will become part of an amazing culture with smart, collaborative teammates who actually care about each other's growth and success. + You will grow more here than you would anywhere else, that is a promise. + Virtual events like talent shows, Among Us nights, and online game sessions to keep the fun going, no matter where you are! + We offer a highly competitive compensation package. + You'll receive a wellbeing allowance to support your health and wellness needs.