Job Description

JOB SUMMARY

• Lead the execution for all marketing activities related to HCPs and patient/consumer in Vietnam for Nutrition

• Be expected to play a leadership role in HCP and Consumer marketing areas

• To develop and align the annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products.

• To partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share.

MAIN RESPONSIBILITIES

HCP marketing

Prepare HCP marketing materials related nutrition by ensuring timely translation of global/approved materials used to Vietnamese language.Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with pediatric HCP/ nurse educators.Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness.Help facilitate team to understand therapeutic areas and opportunities for Nutrition and new products by conducting medical and product training for sales force; ensure the integrity of all training across the sensing portfolio at the highest levels.Develop annual medical marketing and education plan which is aligned with marketing strategies and plan.Act as medical and product consultant to sales and marketing team.Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needsEnsure quarterly product knowledge training, refreshment and testing for the sales team

Consumer/Patient marketing

Design and seek endorsement for an effective consumer/patient marketing plan that will achieve affiliate goalsUnderstand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.Adapt existing best practice creative materials and content and apply the content effectively at various consumer touchpointsLocalize and execute regional marketing engagements based on global / regional guidance / assets for Vietnam

Other

Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging.Maintain and monitor a marketing measurement framework that covers all aspects of marketingPrepare and align quarterly marketing updates that can be rolled up and presented as part of financial cyclesAdopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

Experience - 6-8 years

Experience Details

Working experience in OTC or FMCG market is preferred; medical and clinical background is preferred or experience on nutrition category will be a plusExperience in consumer marketing and/ or medical marketing experience in MNCDigital marketing experienceData analysis, project management

CORE Skills Required

Behavioral / Leadership Skill

(Competencies required for role)

Good presentation skills and oral communication skills·Proactive in problem resolving and a team playerSelf-motivated, creative and well organized

Language Skill

(any specific language required)

Good command of English  

Computer Skill

(any specific Computer Skill required)

MS Office

Education

Bachelor degree