The Senior Associate for Low Tenure Marketing Strategy will be a key member of the Customer Lifecycle Team, focusing on executing marketing strategies and launching campaigns for Credit Card Account tenured customer marketing programs. This role is part of the Customer Marketing & Experience team within the Marketing Growth and Innovation organization of Card Services, a vital component of Chase’s Consumer & Community Banking group. The team is responsible for strategies and marketing for existing consumer credit card customers, including segments such as Early Month on Book (EMOB), Low Tenure, Tenured, as well as Retention & Spend Engagement. In this role, you will collaborate cross-functionally to execute marketing strategies and launch campaigns that engage customers at key moments in their lifecycle. You will work closely with product and Card Member Service teams across the Card organization to help operationalize segmentation and drive customer loyalty.

 

Job Summary:

As the Senior Associate for Low Tenure Marketing Strategy on the Customer Lifecycle Marketing team, you will lead the execution of marketing strategies to engage customers across credit card products, collaborate with internal and external partners to bring these strategies to life, and ensure successful campaign launches.

Job responsibilities: 

Collaborate with cross-functional teams and external partners to execute engagement campaigns across products.Assist in creating and managing segmentation strategies to deliver personalized marketing programs for different customer segments.Support the management of reporting for campaigns and overall engagement metrics at both the portfolio and individual product levels.Work with partners on low tenured customer engagement strategies, helping to synthesize results and implement new tactics.Contribute to the improvement of existing marketing campaigns and the development of new strategies for specific segments.Utilize insights from campaign analytics to summarize marketing performance highlights and support data-driven strategies.Communicate effectively with stakeholders and contribute to a collaborative team environment.

Required qualifications, capabilities, and skills:

Bachelor's Degree Required, MBA Preferred 3-5 years direct marketing experience, specific credit card marketing experience desiredExperience working with multiple internal and external partnersStrong oral and written communication skills