Position Purpose:

The Senior Analyst, Pro Marketing Measurement leads the design and implementation of the marketing analytics strategy. In this position, you will analyze web analytics data as well as other offline data to evaluate site performance (capacity, customer experience, fall out points, etc.). You will collaborate with various departments to design and execute a fact-based continuous improvement / channel growth strategy using online and offline data analysis. The Sr. Marketing Analyst works with the Web analysts to analyze online data using various analytical tools to uncover trends and provide insight that will maximize online marketing efforts, as well as overall business objectives. You will work with the Web analyst to research and analyze business trends and customer behavior data to identify opportunities for website enhancements and new internet marketing initiatives. You will analyze and understand the key drivers of performance related to online objectives. Finally, you will work with the Web analyst to provide weekly Web Analytic dashboards to Management and the supporting teams.

Key Responsibilities:

65% - Data Analytics - Analyzes large volumes of data and leverages data analytics tools to create new dashboards, reports and any additional ad-hoc requests, using a wide variety of database applications / analytical tools /languages including GCP BigQuery, SQL, SAS, R, Python, Jupyter Notebook, Adobe Analytics, and Tableau.10% - Management of Data - Collaborate with other decision analysts to explore new sources of data; cleanse, validate and test data.5% - Project Management & Support - Supports end users, solve problems and troubleshoots numerous issues.15% - Solution Development - Collaborate with stakeholders, business partners, colleagues, developers, and business analysts to deliver high quality analytics solutions.5% - Technical Exploration & Development - Develops additional technical competencies and subject matter expertise within core functional group, including but not limited to enhancements/modifications to systems and procedures.

Direct Manager/Direct Reports:

This position reports to the ManagerThis position has 0 direct reports

Travel Requirements:

No travel required.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be 18 years of age or older.Must be legally permitted to work in the United States.

Preferred Qualifications:

Strong SQL skillsAnalytical skillsPresentation skillsStrong communication skillsStrong people skills

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

5

Preferred Years of Work Experience:

6

Competencies:

Action OrientedCollaboratesDrives EngagementCommunicates EffectivelyCustomer FocusDrives ResultsManages Conflict