Ready to shape the future of credit card marketing? Join us and unleash your creativity as you help drive the growth of the iconic Sapphire portfolio—where every campaign is an opportunity to make an impact!

 

As the Sapphire Acquisitions Marketing Strategy Lead within the Sapphire team, you will Lead and play a pivotal role in shaping the future of credit card marketing. You’ll spearhead the execution of creative campaigns, collaborate with external agencies, and partner with cross-functional teams to develop compelling business cases for growth. This role is responsible for crafting channel-level roadmaps, establishing a robust learning agenda, and continuously optimizing acquisition channels. Success in this position requires exceptional attention to detail, strong analytical and communication skills, and the ability to manage multiple projects in a fast-paced environment.

Job responsibilities

Oversee the planning, launch, and management of marketing campaigns to acquire new Sapphire card members, ensuring alignment with strategic objectives and brand standards.Collaborate with external marketing agencies to guide the development of creative assets, providing clear feedback and ensuring materials resonate with target audiences.Partner with internal teams—including Analytics, Product, Finance, and Legal—to build business cases for growth initiatives and ensure seamless execution of marketing strategies.Design and maintain channel-level roadmaps, identifying opportunities for optimization and expansion across acquisition channels.Establish and drive a learning agenda to test, measure, and refine marketing tactics, leveraging insights to enhance channel performance.Monitor campaign results, analyze key metrics, and synthesize findings into actionable recommendations for continuous improvement.Manage multiple concurrent projects, prioritizing tasks and resources to meet deadlines and deliver impactful results.Present campaign strategies, business cases, and performance updates to leadership and stakeholders, ensuring transparency and alignment.Partner with Analytics and Finance teams to create business case summaries for new customer acquisition tactics.

Required qualifications, capabilities, and skills

Bachelor’s degree or equivalent experienceMinimum 5 years of industry experience with a passion for marketing, brand management, and relationship managementStrong relationship management skills and ability to influence within a highly matrixed organizationProactive, action-oriented, and results-driven; able to prioritize and manage multiple complex initiatives simultaneouslyExcellent team player with a can-do attitude, able to collaborate and influence cross-functional teamsEffective communicator, able to distill insights from large data sets and make strategic recommendationsComfortable working in an agile environment with competing prioritiesExceptional attention to detail and organizational skillsStrong analytical mindset; experienced in interpreting data and translating insights into strategy