**DESCRIPTION** Job Summary This role supports the growth of Cummins Genuine Parts (CGP) business in the assigned territory by enabling demand generation, distributor sales effectiveness, market development, and data-driven sales support. The position works closely with internal sales teams and external distributor resources to drive retailer, mechanic, re-borer, and key account engagement while also supporting reporting, system administration, and internal/external sales analytics under limited supervision. Key Responsibilities Market Development & Demand Generation + Grow Cummins Genuine Parts business in the assigned territory by leading and guiding distributor DSR and MSR teams. + Generate demand for Genuine Parts through retailers, Mitwas (mechanics), re-borers, and key accounts. + Enroll new mechanics and re-borers into the Cummins Mitwa Loyalty Program. + Increase the number of active (CGP purchasing) retailers, mechanics, and re-borers on a month-on-month basis. + Promote new and focused parts to increase fitment and market penetration. + Identify loyal Mitwas and garages and ensure coverage for garage branding initiatives. + Collect and communicate competitive market feedback to relevant stakeholders. Channel & Distributor Management + Monitor and review DSR/MSR beat plans to ensure weekly coverage and improve beat productivity. + Map Mitwas to retailers and ensure CGP stocking with the support of the Area Sales Manager (ASM). + Train distributor DSRs/MSRs regularly to improve capability and effectiveness. + Increase retailer, mechanic, re-borer, and key account satisfaction indices. Customer Engagement & Technical Support + Organize BTL activities such as mechanic meets, retailer meets, re-borer meets, key account technician meets, and training programs. + Resolve technical queries from mechanics directly or through the Cummins Helpdesk. + Integrate customer perspectives to improve engagement, satisfaction, and revenue outcomes. Sales Reporting, Systems & Analytics (Internal & External) + Consolidate, prepare, and distribute standard and ad-hoc sales reports. + Revise reporting templates, consolidate data inputs, and provide forecasting support. + Execute and document system administration tasks on tools such as Salesforce, WWSPS, BMS, and portals. + Periodically review system data for completeness, accuracy, and improvement opportunities. + Analyze external data sources (e.g., market and competitive data) to identify sales opportunities and share insights with sales teams. + Conduct internal sales analyses including variances, projections, costing, and bundling to support decision-making. **RESPONSIBILITIES** **Qualifications** **Education, Licenses & Certifications** + High school diploma or certificate of completion of secondary education or equivalent experience, in compliance with applicable regulations. + This position may require licensing for compliance with export controls or sanctions regulations. **Competencies** + **Action Oriented** – Demonstrates urgency, energy, and initiative in pursuing opportunities and challenges. + **Effective Communication** – Delivers clear, audience-appropriate communication across multiple formats. + **Planning & Alignment** – Prioritizes work to meet commitments aligned with organizational goals. + **Self-Development** – Actively seeks growth through formal and informal learning. + **Data Analytics** – Interprets and communicates qualitative and quantitative data to drive data-based decisions. + **Project Schedule Management** – Manages tasks and timelines using standard tools and processes. + **Adapts to Target Audience** – Explains complex technical or data-driven concepts in a clear, usable manner. + **Integrates Customer Perspective** – Incorporates customer insights to improve sales effectiveness and revenue. + **Values Differences** – Recognizes and respects diverse perspectives and cultures. **QUALIFICATIONS** **Experience** + Requires significant relevant work experience or specialized skills acquired through education, training, or on-the-job experience in sales support, channel management, market development, analytics, or related roles. **Job** Sales **Organization** Cummins Inc. **Role Category** On-site with Flexibility **Job Type** Office **ReqID** 2424297 **Relocation Package** No **100% On-Site** No