We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

 

 

What you’ll do 

As a First Line Sales Manager, you will be responsible for leading a team of Account Executives and promoting SAP’s portfolio across a broad set of industries. You will play a pivotal role in driving revenue performance, including accurate forecasting, pipeline discipline, and execution of demand‑generation strategies to ensure sustainable growth and predictable business outcomes. 

You will lead and coach a high‑performing sales team, fostering strategic customer engagement and building trusted relationships with SAP’s top enterprise customers, prospects, partners, and internal stakeholders. Your leadership will directly impact revenue attainment, customer success, and long‑term market expansion. 

 

Key Responsibilities 

Team Leadership: 

- Lead, mentor, and coach a team of senior sales professionals. 

- Promote a collaborative, high‑performance culture with strong focus on execution excellence. 

- Drive skill development and strategic planning to maximize team impact. 

 

Strategic Engagement: 

- Develop and execute strategic account and territory plans aligned to both short‑term priorities and long‑term business objectives. 

- Understand customer needs, challenges, and strategic directions; align SAP’s solutions to deliver measurable value. 

 

New Business & New Logo Acquisition: 

- Lead the team to identify, target, and win new customers (new logos). 

- Drive proactive prospecting and expansion activities to build a healthy pipeline of net‑new opportunities. 

- Ensure the team executes the SAP corporate motion consistently in all sales cycles. 

 

Demand Generation Collaboration: 

- Work closely with Demand Generation teams to plan and execute programs that accelerate pipeline creation. 

- Ensure strong follow‑up, lead conversion, and integrated campaign alignment across teams. 

 

Relationship Management: 

- Build and maintain senior‑level relationships with customers and prospects. 

- Act as a trusted advisor to help shape customer strategy and accelerate cloud adoption. 

 

Opportunity Identification: 

- Identify new opportunities where SAP’s solutions address business needs. 

- Guide the team in effective value positioning, differentiation, and solution mapping. 

 

Customer Success: 

- Ensure customers adopt SAP solutions and realize expected outcomes. 

- Promote long‑term satisfaction, retention, and value expansion. 

 

Business Continuity and Expansion: 

- Oversee continuity of existing business while expanding into additional areas through upsell and cross‑sell engagements. 

- Support transition from on‑premise to SAP’s Private and Public Cloud portfolios where relevant. 

 

Stakeholder Collaboration: 

- Partner with SAP ecosystem stakeholders, including partners, presales, services, solution advisors, and executives. 

- Ensure alignment and seamless customer experience across all interactions. 

 

Expectations and Tasks 

- Manage and coach a high‑caliber sales team. 

- Define vision and strategy to generate competitive advantage and new revenue streams. 

- Understand SAP processes, market trends, and competitive landscape. 

- Ensure disciplined solution selling with clear business cases and ROI. 

- Drive the team toward market penetration, strong pipeline health, and customer satisfaction. 

- Remove obstacles, allocate resources efficiently, and ensure operational excellence. 

- Support growth and development of the sales team, including performance management. 

 

What you’ll bring 

- 15+ years in sales of complex business software/IT solutions. 

- Proven track record in enterprise sales and new business development. 

- Experience in team‑selling environments and multi‑stakeholder engagements. 

- Success in long and complex sales cycles, including contract negotiations. 

 

Education and Skills 

- Strong knowledge of consultative selling methodologies. 

- Ability to manage risk and navigate complex political and commercial environments. 

- Fluent in English. 

 

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

 

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 445160  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Management  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid