DEPARTMENT:         Sales & Marketing 

JOB TITLE:                   Sales & Events Development Manager 

REPORTS TO:            Director of Sales & Marketing 

FLSA:                             Full-Time | Salaried | Exempt 

COMPENSATION:    $40,000-$50,000 Annually

About The Sanford Center 

The Sanford Center is a premier regional event facility offering spaces for conferences, meetings, expos, trade shows, concerts, athletic events, community gatherings, and custom-built “home grown” events. We take pride in creating exceptional experiences for our partners, attendees, and community members. 

POSITION OVERVIEW 

The Sales & Event Development Manager is responsible for driving revenue through event sales, vendor participation, sponsorship acquisition, and the development of new in-house events at The Sanford Center. This role blends sales, event planning, outreach, and relationship management. The ideal candidate is highly motivated, entrepreneurial, and passionate about building strong partnerships within the region. 

This position manages and grows all home-grown events—including vendor relations, registration, sponsor sales, planning logistics, and post-event evaluation. Additionally, the role focuses on outbound sales to attract meetings, trainings, conferences, expos, trade shows, and other revenue-generating bookings. 

KEY RESPONSIBILITIES 

Home Grown Event Management 

Oversee planning, execution, and growth of all Sanford Center–initiated events. 

Manage vendor sales, booth assignments, registration processes, and assist with on-site coordination. 

Develop sponsorship packages and secure sponsorships for recurring and new home-grown events. 

Monitor event budgets, timelines, and operational needs. 

Analyze event performance and implement strategies for year-over-year growth. 

Sales & Business Development 

Conduct outbound sales outreach—phone calls, emails, and in-person visits—to promote The Sanford Center’s event capabilities. 

Build and maintain strong regional relationships with businesses, organizations, and event planners. 

Create customized proposals for meetings, training, conferences, expos, and trade shows. 

Identify and pursue new market segments and revenue opportunities. 

New Event Creation 

Research regional trends and identify opportunities for new in-house events. 

Develop event concepts, proposals, budgets, and revenue projections. 

Partner with internal teams in marketing, operations, and logistics. 

Build vendors and sponsor networks for future events. 

Collaboration & Internal Coordination 

Work with operations, marketing, finance, and leadership teams. 

Communicate event needs and expectations clearly. 

Ensure a positive client experience from start to finish. 

Qualifications & Experience 

3–5 years of experience in sales, event planning, hospitality, or venue management. 

Demonstrated success in outbound sales or sponsorship selling. 

Experience coordinating events or managing vendors. 

Strong presentation and communication skills. 

Self-starter with organizational strength and ability to multitask. 

Familiarity with CRM systems and office software. 

Comfortable with regional travel. 

Creative, entrepreneurial mindset. 

Preferred Attributes 

High-energy, professional, and outgoing. 

Results driven with closing skills. 

Excellent customer service. 

Strong problem-solving abilities. 

Collaborative yet independent. 

Thrives in fast-paced environments. 

Passion for community engagement. 

NOTE: 

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. 

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.