About the Role

As a Sales Development Representative (SDR) on the Gusto 401(k) team, you will be the first point of contact for prospective customers exploring retirement benefits. You’ll engage inbound leads, qualify opportunities, and leverage AI-powered tools to work efficiently and thoughtfully. This role is ideal for someone eager to build foundational sales skills in a high-growth, collaborative environment.

About the Team

The Gusto 401(k) Sales team helps small businesses offer meaningful retirement benefits by combining payroll and retirement into one seamless experience. We operate in an AI-native way, using technology to improve productivity, clarity, and customer understanding while maintaining a human-centered sales approach.

Here's what you'll do day-to-day

  Engage inbound Gusto customers via phone, email, and AI-enhanced communication tools   Conduct discovery conversations to understand customer needs and qualify opportunities   Use AI to prioritize leads, personalize outreach, and recommend next best actions   Partner with Account Executives to ensure high-quality opportunity handoffs   Maintain accurate CRM records and leverage AI-driven insights in Salesforce   Collaborate with teammates to refine sales strategies and AI best practices

Here's what we're looking for

  1–2 years of professional experience (internships included)   Experience in customer-facing, sales, or business development roles preferred   Strong written and verbal communication skills   Comfort learning and using AI tools to improve efficiency and decision-making   High ownership mindset with strong organizational skills   Ability to collaborate in a supportive, inclusive team environment

Our cash compensation amount for this role is targeted at $66,000 for OTE (90% base and 10% variable bonus) in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.