Retail Marketing Manager/Lead Generation Manager Location US-SD-Rapid City Brand Name Your Home Improvement Company Category Field Marketing Overview Great Day Improvements/Your Home Improvement CompanyRetail Marketing Manager

Great Base Pay + Monthly Bonus

 

Your Home Improvement Company, part of the Great Day Improvements (GDI) Family of Brands, is seeking a dynamic Retail Marketing Manager to lead local partnerships, events, and grassroots marketing initiatives that drive high-quality lead generation across our family of brands. This role works closely with senior leadership to develop scalable programs that support growth in all markets.

Responsibilities What You’ll Do

Create, develop, and manage local partnerships, retail events, trade shows, and grassroots marketing efforts

Work collaboratively with the Sr. Marketing & Media Manager, Regional Managers, and Regional Sales Managers

Develop and implement replicable local marketing programs and training structures

Set and track monthly, quarterly, and annual performance goals

Engage homeowners directly to generate leads and schedule in-home consultations

Conduct neighborhood marketing in areas with recently completed projects

Hire, train, manage, and motivate a team of field marketers across multiple locations

Manage marketing budgets to maximize ROI

Review and approve payroll entries and updates

Analyze performance data and identify opportunities for improvement

Conduct performance reviews and ongoing coaching

Support content creation, social media initiatives, and company culture efforts

Assist with corporate marketing projects as needed

Qualifications

 

What We’re Looking For

5+ years of supervisory experience in field marketing, event marketing, or outside sales

Proven ability to build and scale grassroots marketing programs

Experience in construction, home improvement, or lead generation preferred

Strong written and verbal communication skills

Excellent organizational and time-management abilities

Budget management and reporting experience

Ability to lead, train, and inspire field marketing teams

Comfortable demonstrating products and engaging directly with customers

Ability to stand and walk for up to 8 hours

Valid driver’s license, clean driving record, and ability to travel using a personal vehicle

Flexibility to work retail hours, including evenings and weekends

Willingness to travel nationally for training, events, and market support as needed

Compensation & Benefits

Competitive base salary plus monthly bonus

Medical, dental, vision, and disability insurance

401(k) with company participation

Flexible Spending Account (FSA)

Additional benefits and growth opportunities

GDI/YHIC is an Equal Employment Opportunity Employer

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