ABOUT THE ROLE

The Regional Wholesale Manager has overall responsibility for building strong, trusted relationships with the Distribution Partner to deliver sales and distribution objectives across the assigned region(s).

The role drives both horizontal growth through expansion and numeric distribution, and vertical growth by increasing volume per outlet. In parallel, the role builds strategic partnerships with the regional wholesalers network, ensuring Red Bull’s key plans and initiatives are executed effectively to improve KPIs and gain competitive advantage within the category.

Reporting to the National Wholesale Manager, the Regional Wholesale Manager translates national strategy into strong regional execution by leading route-to-market effectiveness, distributor performance, and execution excellence, while developing capable teams and ensuring consistent delivery in trade.