**POSITION SNAPSHOT** Location: North region Company: Nestlé Business Unit/Division: Grocery Sales (Waters) Full-time Bachelor's degree in Marketing, Business Administration or related field; with at least 2 years experience in Regional Sales Manager position or 4 yrs of experience in Area Sales Manager position. Have driving license **A DAY IN THE LIFE...** + Lead and manage Waters sales force and distributors within the assigned region to achieve volume, value, distribution, and numeric & weighted distribution targets. + Translate national Waters strategy into actionable regional execution plans across GT, TT, OOH, and Key Regional Accounts + Cascade regional sales targets, ensuring each salesperson has clear KPIs aligned with Waters objectives. + Monitor daily/weekly/monthly sell‑out performance and provide corrective action to close gaps + Ensure strong field execution including distribution, availability, pricing compliance, POSM deployment, display execution, and activation roll‑out. (Based on merchandising & POP oversight) + Conduct routine market visits to check execution quality, competitive landscape, and identify growth opportunities. + Manage and optimize territory planning, route productivity, and call efficiency to maximize coverage + Perform full distributor management: recruitment, performance review, capability development, and termination as required, in partnership with Channel/Account teams. + Lead Joint Business Planning (JBP) and quarterly business reviews with key regional customers. + Strengthen relationships with regional modern trade partners and top wholesalers to boost sell‑in/sell‑out performance. + Execute regional promotional campaigns within assigned budgets and validate ROI. + Ensure all promotions and visibility programs align with Waters brand guidelines. + Manage regional TTS/visibility budgets effectively and ensure proper spending tracking. + Ensure prompt customer payments and reduce risks of bad debts through strong credit governance. + Coach, mentor, and develop regional sales team to uplift Waters’ sales capability and excellence. + Lead performance management, succession planning, and capability building. + Build a high‑performance culture rooted in discipline, accountability, and customer focus. **ARE YOU A FIT?** + Bachelor's degree in Marketing, Business Administration or related field; with at least 2 years experience in Regional Sales Manager position or 4 yrs of experience in Area Sales Manager position. + Understand all sales functions i.e. Trade Marketing, Customer, Field Sales + Strong experience in Team and Field Sales Management, Distributor Management Best Practice, Market Intelligence and Channel/Shopper Trends + Good knowledge of channel structure and opportunities in the region