Regional Sales Director

Summary

The primary purpose of this role is to drive and secure both new and existing sales within the assigned territory. This position works closely with the VP of Sales and channel support teams to develop annual regional sales goals and quotas. A strong emphasis is placed on achieving balanced sales performance across all assigned brands, ensuring consistent and sustainable growth year over year.

Responsibilities Travel with Regional Account Managers to meet prospective customers and build strong relationships with end users to increase brand awareness within the region. Develop and implement strategic sales plans aligned with corporate sales goals. Lead sales forecasting, channel development, and distribution planning; establish sales territories and quotas. Coordinate and manage Regional Account Manager growth objectives to achieve or exceed regional quotas. Conduct sales presentations for key customers in coordination with Regional Account Managers, demonstrating comprehensive knowledge of all product lines. Monitor, evaluate, and respond to competitor products, activities, and market trends. Manage multiple product lines with a high level of category expertise. Support Regional Account Managers in securing competitive bids and collaborate with distribution partners and regional account managers on pricing strategies required to win business. Ensure exceptional customer service by partnering with sales coordinators and customer service teams to address inquiries and maintain customer satisfaction. Identify trade show opportunities and coordinate participation with the marketing team. Meet productivity standards by completing tasks efficiently while managing multiple responsibilities simultaneously. Utilize company CRM tools for pipeline management, lead tracking, and accurate forecasting to drive regional revenue growth. React quickly to market changes and provide timely feedback to leadership. Manage operating expenses for the assigned territory. Supervise up to ten (10) Regional Account Managers, including interviewing, hiring, training, coaching, performance evaluations, and disciplinary actions in accordance with company policies and applicable laws. Prepare and submit weekly Task & Goals report to the VP of Sales. Provide monthly regional forecast updates and reporting. Demonstrate professionalism by treating others with respect, managing pressure effectively, taking accountability for actions, and following through on commitments. Perform other job-related duties as assigned. Qualifications & Requirements Bachelor’s degree in criminology, forensic science, business, or a related field preferred. Five (5) to ten (10) years of related experience, or an equivalent combination of education, training, and experience. Strong verbal and written communication skills, with proven problem‑solving and negotiation abilities. Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and CRM platforms. Professional and pleasant demeanor with the ability to work effectively in a team‑oriented environment. High degree of self‑motivation, initiative, and efficiency. Excellent organizational and time‑management skills. Ability to travel overnight as required. Physical Requirements & Working Conditions Ability to coordinate multiple tasks simultaneously. Ability to lift and/or move up to 25 pounds, including items such as sales materials. Travel within the assigned region is required, primarily by car. Proof of insurance and a clean DMV record may be required.