Leverage your technical expertise to shape innovative solutions and align capabilities to solve real-world challenges!

As a Quant Analytics Associate on the Audience Management Team, you will be responsible for creating data files for targeted marketing campaigns and customer communications. Your projects will involve translating business strategy into customer and prospect lists and conducting quality checks on output. You’ll partner with marketing and product teams to execute targeted marketing campaigns across multiple channels including direct mail, email, statements, branch, ATM, owned and paid digital media.

Job responsibilities:

Collaborate with business partners to gather requirements and document technical specificationsInterpret marketing strategy and translate it into data and code

Define customer segmentations for enhanced audience targeting, generating insights on campaign strategies across channels, and developing dashboards on campaign performance

Pull data from internal and external data sources via SQL and SAS. Develop, debug, and execute SAS/SQL code to define populations for campaigns

Assess and maintain data and process integrityUnderstand nuances in the process and data while effectively relaying those to partners in a consultative manner to optimize marketing programsComplete projects from start to finish without supervision

Required qualifications, capabilities, and skills:

Bachelor’s degree in a quantitative or related field such as: Computing and Information Theory, Business (w/ quantitative focus), Statistics, Applied Mathematics, Econometrics, Biostatistics, or Operations Research.3+ years’ experience with SQL on various platforms such as Teradata, DB2, Oracle, or SQL ServerProficient with SAS or similar structured programming language such as Python, R  Strong logic, problem-solving, and data skills.Ability to learn the business, innovate by designing new processes, and effectively consult on the design and execution of marketing programs.Results-oriented with proactive approach to eliminating problemsAbility to articulate root causes, comfortable escalating concerns, proactively raises concerns when timelines are in jeopardy of not being metExcellent time management and ability to prioritize with strong organizational skills and attention to detailUnderstand the cost-benefit balance between solution sophistication and practicalityComfortable working with team members, clients, and senior executives.Effective communication with all parties at varying levels of analytical/technical understanding is also critical to success in the role.

Preferred qualifications, capabilities, and skills:

Experience in campaign marketing and knowledge of targeted marketing campaignsSAS/SQL Base Certification and/or additional certification levelsFinancial service industry experience 

Relocation is not offered/supported for this role