Public Affairs Coordinator
advocate Health Care
Major Responsibilities:
Support the implementation and execution of internal and external communications strategy and messaging in alignment with the organization’s business goals and objectives.Collaborate across functions to advance our digital-first communications strategy and other key initiatives.Serve as a communications resource for internal stakeholders and news media to help assess requests, gather information, and coordinate responses.Craft communications materials, including talking points, messaging documents, content for digital platforms, press releases, background documents, etc.Distribute and track metrics for newsletters, announcements, media monitoring, social channels, and other key communications.Provide content, copywriting, editing and other day-to-day support for all communication vehicles and channels.This position requires adept media relations skills to craft narratives and messages to protect and enhance the reputation of Advocate Health.Organizes and writes major project deliverables with accuracy and clarity; presents complex concepts and analytical results in layperson’s language. Strong writing skills and application of AP style writing are essential to the role.Write clear and effective external communications products appropriate for each intended audience, which may include media, pitches, blogs, social media copy, correspondence, speeches and remarks, op-eds and video scripts.Identify and cultivate productive relationships with members of the news media, with an emphasis on assigned geographical market(s), resulting in positive earned media coverage. Design and develop communications plans to support organization and business goals that also protect and enhance the reputation of Advocate Health and its related brands.Understands enterprise strategic plan and aligns projects/programs/campaigns/activities accordingly; manages multiple projects independently, drafts recommendations, customizes processes/outputs to audience.Influence others and build consensus amid differing perspectives and approaches to promote the interests of Advocate Health.Monitor and measure media for local market, create analysis and actionable recommendations for leadership.Be a trusted expert for communications needs in assigned geographical area, understanding the business and media environment and making appropriate strategic recommendations.Work cross-functionally within broader team to contribute to and manage communications efforts for assigned internal clients.Evaluate and triage media inquiries; make informed recommendations of how the inquiry is best addressed; ensure appropriate follow-up.Act as a spokesperson for the organization, when appropriate, utilizing only approved messaging when sharing information externally.Support external communications team with priority projects, communications plans and tactics – including on-the-ground support in assigned geographical area – as needed, based on need within the department.Collaborate effectively with teammates, senior staff and executives across the organization, operating with a high degree of discretion and diplomacy.Create high-quality deliverables, ensuring accuracy and excellence in content and presentation, while meeting tight deadlines.Operate with creativity and a persistent approach to problem-solving.Keep abreast of media related to customers, competitors and the industry; provide recommendations to leadership around, potential industry issues and/or brand reputation risks, developing reactive action plans and responses as needed.In collaboration with external communications leadership, monitor and provide executive summaries and reports for relevant media coverage of Advocate Health and its care delivery brands, customers, competitors and the industry.
Licensure, Registration, and/or Certification Required:
Education Required:
Experience Required:
Knowledge, Skills & Abilities Required:
Physical Requirements and Working Conditions:
This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.
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