This position requires a solid understanding of marketing strategy, product positioning, value proposition alignment, and marketing campaign management, as well as the ability to effectively own and execute marketing tactics.

As a Product Marketing Senior Associate within J.P. Morgan Payments, you will be responsible for informing and shaping the product marketing strategy and executing the go-to-market plan for J.P. Morgan’s Kinexys blockchain solutions. You will play a crucial role in defining and delivering comprehensive marketing campaigns, supporting our event presence, and product moments to drive market education, awareness, and client adoption.

Job responsibilities:

Execute a comprehensive product marketing strategy that aligns with our overall business objectives and drives product adoption, revenue growth, and market leadership. Define, develop, and establish compelling product narratives and messaging that can serve as the foundation for all outbound marketing initiatives. Champion the product internally and at scale, accelerating awareness across business teams to optimize the adoption funnel. Formulate go-to-market strategies with clearly defined “moments” that can help drive awareness for an emerging business. Establish and maintain strong relationships with key stakeholders and marketing counterparts, including executives, product managers, channel marketing, and regional marketing teams, fostering collaboration and a deep understanding of “what success looks like” for the business. Own, lead, and manage the delivery of multiple projects and deadlines, executing complex marketing initiatives from inception to completion. Lead and manage day-to-day agency initiatives, with a proven ability to deliver and communicate strong strategic briefs. Lead and champion prioritization, ensuring that our go-to-market plans and tactics are focused on high-impact outcomes for the business, with measurable results.

Required qualifications, capabilities, and skills:

5+ years of experience in product marketing or product strategy with a proven track record of developing and executing successful product marketing strategies. Strong collaborative leadership skills with experience leading and managing cross-functional teams and initiatives. Excellent communication and presentation skills with the ability to effectively convey complex concepts to both technical and non-technical audiences. Exceptional project management skills with the ability to effectively plan, prioritize, and manage multiple projects, deadlines, and stakeholders simultaneously. Highly attentive to details and ability to identify unique areas of opportunity from customer insights. Analytical mindset with a strong ability to leverage data to drive decision-making and optimize marketing efforts. Proven ability to collaborate effectively and harmoniously with cross-functional teams and influence stakeholders at various levels of the organization.

Preferred qualifications, capabilities, and skills:

Experience in technology, fintech, or software industry.