Welcome page Returning Candidate? Log back in! Product Marketing Specialist Job Locations US-AZ-Phoenix Metro ID 2026-9792 Type REG - Regular Employee Overview

Develops and maintains product-specific insights that inform local/national media plans to support inquiry and enrollment goals. Reporting to the Manager, Product Marketing, the Product Marketing Specialist will work to develop an expert understanding of his/her assigned programs, becoming a key point person within the Product Marketing group, and providing insights and knowledge to various groups across the Marketing department. In demonstrating their expertise, this role will engage with the campus marketing, marketing automation, and marketing operations teams to ensure KPIs are achieved for each assigned program The technical training programs supported by this role are subject to change and may include programs across UTI’s full portfolio. This role will ideally specialize in several select programs.

 

Pay Range: $65,000 - $75,000

 

What We Offer: 

 

Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses

Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)

Retirement Matching: 50% match on the first 6% of your contributions after 90 days

Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby

Competitive Insurance: Health, vision, and dental coverage for you and your dependents

Pet Insurance: Competitive coverage for your furry family members through ASPCA

Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities Develops knowledge and understanding within Marketing department to inform both local and national media plans in support of inquiry, enrollment, and start goals.Creates and maintains competitive analyses to identify the strengths and weaknesses of their assigned UTI/MMI programs as compared to other STEM educators, community colleges, public universities and on-the-job trainingIntersects with UTI departments outside of Marketing to foster a further understanding of UTI's curriculum, external partnership synergies, and evolving organizational goals, for each assigned programMonitors program results and proactively develop and shares strategies to optimize advertising spend while achieving program KPIsEngages in quarterly planning workshops and assists with creative development and tactical strategies that leverage the competitive advantages and value propositions that resonate with UTI's prospective students.Capitalize on competitive advantages and key value propositions to support messaging, event execution, content development, inquiry generation, and enrollment. Supports and delivers enhancements to further develop the content and outcomes of events pertaining to their assigned programsResponsible for managing updates relevant to their programs across internal and customer-facing collateral and sales toolsSupports the planning and execution of new program launchesOther duties as assigned. Qualifications

Education / Experience

Bachelor's Degree (preferably in Marketing, Communications or Journalism), or equivalent experience with demonstrated ability (required)Minimum two-four (2-4) years of experience in marketing, marketing project management, and/or product marketing/management (required)Experience in a lead generation/direct response environment a plusExperience navigating data-driven platforms to analyze and interpret trends that result in proactive and strategic recommendations a plusDemonstrated history of managing complex multi-channel projects to successful completion (required)Experience with lead generation and marketing within the Education industry is a plusExperience with postsecondary technical career training and/or other industry experience is a plus

 

Skills

Fast-paced, self-starter with a driving curiosity for revenue generating marketing strategiesHighly organized, able to multi-task successfully, detail oriented and ability to work under tight deadlinesAbility to prioritize critical tasks ahead of routine ones, as well as prioritize schedule demands with an appreciation and recognition of key, critical issuesStrong conceptual skills and the ability to support and communicate ideasAbility to produce routine reports and correspondence; ability to communicate effectively with employees and executives within the organizationAbility to apply common sense understanding to carry out instructions furnished in written, oral, or diagram formAbility to creatively work through challenging projects that involve several variables and multiple stakeholdersCollaborative and team-oriented with exceptional organizational, written and oral communication skillsFunctional knowledge of Microsoft Office systems

 

 

Abilities

Able and willing to:Communicate, think, learn, and reasonUse computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasksSafely ambulate and/or maneuver when on-site at Company locationsDemonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility Ability to use good judgment, problem-solving and decision-making skillsAbility to maintain confidentiality and manage sensitive information with discretionAbility to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneouslyAbility to gain, understand and apply information and data as it relates essential functions of the positionAbility to foster long-term relationships with stakeholders

 

Work Environment

This position is designed as Fully Remote: employees must meet minimum technical standards for eligibility and participationOccasional travel may be required Options Apply for this job onlineApplyShareEmail this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed

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