**About the Role** We're looking for a strategic, entrepreneurial-minded product marketer to help identify, test, and scale our next wave of growth bets to support Uber for Business. This role will focus on seeding new use cases, developing compelling solution narratives, and driving early adoption across key emerging opportunities such as automotive, group transportation, kiosks incl. hospitality & airports, etc. You'll combine deep customer research with sharp go-to-market execution, turning insights into scalable solutions that expand our footprint and help us become the vendor of choice in industries like automotive, hospitality and entertainment. It's a very cross-functional role that sits at the intersection of product, marketing, sales, and customer experience. This is a unique opportunity to join an outstanding team and shape how we evolve our strategy for helping industries optimize their ground transportation. In this role, you'll have the opportunity to turn ambiguity into action and ideas into impact by defining how we win in new and emerging markets. **What You'll Do** + **Cross-functional Leadership** : Have influence over how cross-functional groups position new verticals on our platform, partnering closely with sales, business development and operations to create new and consistent messaging + **Messaging & Positioning** : Develop and validate compelling solution narratives for each emerging bet. Translate complex insights into clear, differentiated positioning by segment and persona. Refine our storytelling to address competitive gaps. + **Go-to-Market Excellence:** Define and execute GTM strategies for priority bets. Partner with sales and enablement to deliver toolkits that drive conversion and adoption. Optimize sales motions through messaging tests, pilots, and ongoing feedback loops. + **Global Leadership:** Develop scalable frameworks that can adapt across P0 and P1 countries. Partner with regional teams to tailor go-to-market strategies to local market nuances. Ensure consistency in messaging, measurement, and execution across geographies. + **Research & Insights:** Lead audience discovery for new use cases. Conduct market, competitive, and customer research to inform GTM priorities. Use data-driven insights to inform prioritization, messaging, and performance measurement. **Basic Qualifications** + 4+ years of marketing experience delivering highly successful engagement and acquisition strategies for businesses with 2+ years specifically in B2B product marketing. + Bachelor's Degree **Preferred Qualifications** + Can articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan. + Proven experience developing industry-narratives and translating complex product suites into solution stories for different verticals + The willingness and know-how to deeply understand the market, customers and competition. + Excellent written and verbal communication skills. Comfortable presenting and sharing work with executive leadership. + Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions. + Strong analytical skills - uses data to create insightful stories, inform strategies and guide decision making. + Ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion. + A hard-working, detailed, organized, and motivated self-starter, who enjoys challenges and is not deterred by complicated/complex situations. + Experience working on products for enterprise or SMBs + Previous experience in the tech or SaaS industry. For New York, NY-based roles: The base salary range for this role is USD$135,000 per year - USD$150,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$135,000 per year - USD$150,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits. Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform