Description Compensation: Up to $110,000 Location: This is based out of Rochester, NY but this client is open to remote individuals out of state for the right experience. If based in Rochester, you must work a hybrid schedule having some in-office presence. Employment Type: Full-Time/Permanent About the Role Hannah Savage with Robert Half is seeking an experienced Product Marketing Manager to join her client's team and lead the strategic positioning, go‑to‑market planning, and customer-focused messaging for their products. This role is ideal for someone coming directly from a similar product or strategic marketing position within advanced manufacturing, automotive, display technology, or lighting industries. You will collaborate closely with cross-functional teams—including product management, engineering, and sales—to translate technical capabilities into compelling value propositions that drive market adoption and business growth. Key Responsibilities + Develop and execute product marketing strategies, messaging, and positioning for new and existing products. + Lead go‑to‑market planning, ensuring alignment between product, sales, and marketing stakeholders. + Conduct market and competitive analysis to identify trends, opportunities, and customer needs. + Create product launch materials, sales tools, presentations, and content that support successful commercialization. + Partner with product management to support roadmap development through voice-of-customer insights. + Analyze product performance and campaign metrics to inform strategy and drive continuous improvement. + Represent the product marketing function at customer meetings, industry events, and tradeshows as needed. For immediate and confidential consideration, apply today or contact Hannah Savage with Robert Half's Rochester, NY branch! Requirements Qualifications + Bachelor’s degree in Marketing, Business, Engineering, or a related field. + 5+ years of experience in product marketing or strategic marketing roles. + Industry background in advanced manufacturing, automotive, display technologies, or lighting required. + Demonstrated experience driving go‑to‑market initiatives and product launch strategies. + Strong analytical and storytelling skills, with the ability to translate complex technical concepts into clear, compelling messaging. + Excellent communication and cross-functional collaboration abilities. Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .