Product Marketing Director
Sage
At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You’ll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.
The Product Marketing Director for our Sage 50 UKIM portfolio will lead the strategic direction, design and rollout of product marketing initiatives tailored to these product franchises (products) within the Small Division for UKI and MEA.
This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth. As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity.
You will partner with routes-to-revenue and go-to-market functions for the launch of new value propositions in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity. On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of our products that increase customer adoption, innovation and deliver against our customer promises in these market segment.
As a key leader, you will lead, mentor, and lead a high-performing team of product marketing professionals around you, fostering a culture of excellence, innovation, and continuous improvement. This role requires you to be a strategic thinker with a deep understanding of the accounting and financial software industry, strong leadership skills, and the ability to drive innovation and growth in the targeted market segments.
Location - Hybrid, 3 days per week out of Newcastle or London office.
The Product Marketing Director for our Sage 50 UKIM portfolio will lead the strategic direction, design and rollout of product marketing initiatives tailored to these product franchises (products) within the Small Division for UKI and MEA.
This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth. As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity.
You will partner with routes-to-revenue and go-to-market functions for the launch of new value propositions in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity. On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of our products that increase customer adoption, innovation and deliver against our customer promises in these market segment.
As a key leader, you will lead, mentor, and lead a high-performing team of product marketing professionals around you, fostering a culture of excellence, innovation, and continuous improvement. This role requires you to be a strategic thinker with a deep understanding of the accounting and financial software industry, strong leadership skills, and the ability to drive innovation and growth in the targeted market segments.
Location - Hybrid, 3 days per week out of Newcastle or London office.
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