Remote Work: No

Overview: At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.

The primary purpose of the Product Marketing, Senior EMC is to share responsibility for the marketing strategy and plan for a category of the mobile computing hardware portfolio, and execute against that strategy through vertical, field and channel marketing resources, while building and maintaining a marketing competitive advantage. Working with a cross-functional team, the incumbent will be responsible for immersing themselves in the competitive and commercial related marketplace, and developing the marketing plan, positioning, value proposition and messaging, sales enablement, and competitive analysis. Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products.

 

Responsibilities:
Acts as marketing’s single point of contact for a portion of the company’s overall portfolio to various stakeholders –internal and externalOwns product launch and lifecycle programs, working in alignment with business unit product management, regional sales, vertical marketing leads, channel marketing managers and field marketing managersAccountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&LGuides AR, PR, Social, and Corporate Communications programs for responsible product/solution. Ensures we deliver on strategy & messaging for products at key eventsResponsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.Leads regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspectiveInfluences promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolioManages content creation from inception through delivery, beginning with the value proposition definition in alignment with the business unit product management team, ensuring strong differentiation and positioning.  Owns country/region GTM planning and comprehensive portfolio-specific regional GTM marketingGenerates portfolio pipeline –marketing influenced & drivenEnsures successful seller adoption of enablement materialsSupports impactful portfolio-specific, cross-vertical initiatives in region

Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY or Lincolnshire, IL

Qualifications:

Minimum Qualifications:

 

Bachelor’s degree in related field5+ years of product marketing and/or comparable product management/development experience within the B2B mobile computer or software/hardware sectors10% travel in the US Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY or Lincolnshire, IL

Preferred Skills and Competencies:

Clarity of thinking & vision –keen prioritization skillsOrganizational Agility: Matrix, indirect managementInfluence / Negotiation / Partnership skills with product teamsDrive results and execution through a virtual teamAbility to thrive in matrixed organization environmentAbility to technically understand how products fit in to create and deliver a solutionExcellent presentation & communication skillsDemonstrated whole lifecycle product marketing experience, from NPI to EOLUnderstanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at largeCompetitive analysis, with a focus on neutralizing and responding to marketing tactics in regionDemonstrated willingness to actively participate with vertical marketing teams

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 96800.00 - USD 145200.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

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