At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Your role and responsibilities

In this role, you will have the opportunity to implement and execute product marketing strategies in the assigned area to achieve business objectives in alignment with the global product strategy. You will work closely with Sales and Marketing Communications to strengthen market positioning and support the full lifecycle of the product portfolio.

Each day, you will evaluate market and competitor trends, support the sales organization with market insights and product knowledge, and contribute to communication plans and promotional activities to increase brand visibility and generate business opportunities.

The work model for the role is: #LI-Hybrid
This role is contributing to the Motion Service Division in Vittuone (Milan) in Italy.

You will be mainly accountable for:

Implementing the product marketing strategy in the assigned area/segment, defining and communicating product value propositions and positioning in line with the global strategy.

Analyzing local market trends, customer needs, and competitors to identify offering gaps, priorities, and development opportunities.

Supporting the creation of business plans and defining local pricing strategies.

Coordinating market analysis with the Sales team, defining forecasts and marketing plans.

Providing sales support through technical and commercial training, materials, and tools.

Managing product communication and supporting the launch of new offers, including participation in fairs and trade shows.

Proposing new product ideas or improvements based on local market needs.

Proposing and implementing approved communication plans in alignment with the Marketing Communications Manager and within assigned budgets.

Generating leads through advertising campaigns, sponsorships, and promotional activities, with a strong focus on digital channels.

Developing creative concepts for communication materials, ensuring compliance with brand guidelines.

Organizing events and trade shows to strengthen brand presence and support business activities.

Preparing promotional materials for industry media and managing the creation of brochures, catalogues, and digital content.

Maintaining strong relationships with internal and external communities to foster innovation and share best practices.

Qualifications for the role

You are highly skilled in product marketing tools, digital marketing methodologies, and market analysis techniques

You are highly adept in marketing tools, CRM systems, and digital communication platforms

Strong analytical mindset to interpret market data and define product strategies

Creativity and communication skills to develop impactful campaigns and brand-aligned materials

You are passionate about creativity, communication effectiveness, and cross-functional collaboration.

Degree in Marketing, Economics, Engineering, Communications, or a related field.

You are comfortable communicating in English

We also offer our employees the following benefits:

Competitive compensation: Attractive salary packages and performance bonuses.

Corporate welfare: Access to a wide range of services and personal well-being support.

Career development: Structured career paths, individual development plans, opportunities for internal mobility, including international roles, technical and managerial training programs, mentoring and access to global learning platforms

Flexibility and work-life balance: Flexible working hours, hybrid work options, and a strong focus on work-life integration.

Employee Support: free services like psychological help, wellness coaching, and emotional support for employees and their families.

Parental Leave: at least 12 weeks of fully paid leave for primary caregivers and 4 weeks for secondary caregivers, promoting DEI values.

Meal allowance: Access to canteen is provided to support daily lunch expenses.

ABB Motion Service Division serves customers worldwide by maximizing uptime, extending product life cycle and enhancing the performance and energy efficiency of their electrical motion solutions. The Division is leading the way in digitalization by securely connecting motors and drives, increasing operational uptime and improving efficiency. The services offered make the difference for our customers and partners every day by helping keep their operations running profitably, safely and reliably.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.