Position Summary:

To manage all aspects of the Home Therapies product portfolio—primarily Peritoneal Dialysis (PD) and Home Haemodialysis (HHD)—ensuring the achievement of marketing and commercial objectives. This role acts as the key interface between marketing, sales, clinical, operations, and global teams, and is responsible for product strategy, launches, lifecycle management, market development, and stakeholder engagement. The Product Manager also plays a key role in driving patient-centric innovation and supporting Fresenius Medical Care’s commitment to quality care in the home.
While this role is primarily focused on leading the Home Therapies, the candidate will also be expected to contribute to broader country-level marketing initiatives across other portfolios such as In Centre HD, Seating and Critical Care, as required. This cross-portfolio involvement aims to foster a collaborative, team-based marketing approach. The candidate should be comfortable directing efforts beyond their core area to support integrated campaigns, strategic projects, and organisational priorities on an as-needed basis.
This role will require you to be in the office five days a week to provide effective support to the business.
Key Responsibilities Areas:
Strategic & Product Portfolio Management
• Develop and execute strategic marketing plans, promotional campaigns, and product roadmaps for the Home Therapies portfolio.
• Lead the introduction of new products or enhancements, aligning with global strategy and local market requirements.
• Identify unmet customer needs and propose product development or marketing initiatives in response.
• Assess market trends, clinical advancements, and competitive intelligence to identify threats and opportunities.
• Develop and own pricing strategies by leveraging market insights, product value, and ROI modelling.
Cross-Functional Collaboration & Execution
Fresenius Medical Care Australia Pty Ltd - Level 3 – 78 Waterloo Road, Macquarie Park – NSW – Australia
www.fmc-au.com
ABN: 80 067 557 877
• Act as the central liaison between local commercial, clinical, operations, regulatory, and quality
functions.
• Collaborate closely with sales teams to ensure alignment of tactical execution with strategic goals.
• Coordinate product training, field support materials, and internal knowledge sharing to build
commercial capability.
• Support tender preparation, product positioning, and strategic responses in partnership with sales
and contracts teams.
• Partner with logistics and operations teams to forecast demand, manage inventory levels, and
support product transitions.
Customer, KOL & Patient-Centric Focus
• Engage proactively with Key Opinion Leaders (KOLs), clinicians, and dialysis care stakeholders to
build advocacy and gather insights.
• Ensure product messaging and strategy reflect the needs and outcomes of both clinical customers
and patients.
• Lead or support clinician and patient education initiatives around product use, benefits, and
innovation.
• Attend and coordinate company presence at trade displays, renal conferences, and industry events.
Digital & Market Engagement
• Use analytics and digital tools to measure campaign impact, product interest, and identify market
trends.
• Explore new promotional channels and technologies that can improve outreach and effectiveness.
Data Analysis & Forecasting
• Monitor and report on portfolio sales performance, market share, campaign ROI, and forecast
accuracy.
• Work with sales and operations to maintain an accurate demand forecast and mitigate issues
related to backorders or fulfilment.
• Maintain and update product documentation and portfolio pricing files regularly.
Compliance, Quality & Continuous Improvement
• Ensure all activities comply with regulatory requirements, internal quality management systems,
and the relevant Code of Conduct.
• Participate in continuous improvement initiatives to enhance marketing processes, reporting, and
product performance.
Description of Skills, Knowledge & Experience:
• Tertiary qualifications in Science, Healthcare, Business, Marketing, or a related discipline.
• Minimum of 2+ years of experience in product management within the medical device,
pharmaceutical, or related healthcare industry.
• Proven ability to manage the full product lifecycle, from market research to launch and post-launch
optimization through to sunset portfolio management.
Fresenius Medical Care Australia Pty Ltd - Level 3 – 78 Waterloo Road, Macquarie Park – NSW – Australia
www.fmc-au.com
ABN: 80 067 557 877
• Demonstrated success in translating clinical insights and complex data into actionable marketing
strategies.
• Strong interpersonal skills and ability to influence cross-functional teams and external stakeholders.
• Strong communication and interpersonal skills, with the ability to build and maintain client
relationships.
• Strategic and analytical thinker with professional and positive disposition.
• Able to foster relationships with cross functional partners.
• Ability to work under pressure and manage conflicting priorities.
Key Skills and Competencies
• Strategic and commercial mindset with a passion for patient outcomes
• Strong written and verbal communication, including presentations and proposal development
• High proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); experience with CRM systems
is an advantage
• Strong project management, prioritization, and time management skills
• Collaborative, adaptable, and resilient in fast-paced environments
• Strong problem-solving skills and a "find-a-way" attitude
• Experience in conducting internal or external training sessions
• Confidence in working autonomously and within a small, close-knit team
• Willingness to support other product portfolios as demands arise
• Ability to travel domestically and occasionally internationally for customer visits, training, or
conferences
• Availability to attend and support key trade and industry events
Desirable Experience
• Knowledge of renal therapies, including peritoneal dialysis and haemodialysis
• Understanding of hospital procurement processes and healthcare stakeholder ecosystems
• Familiarity with competitors, industry pricing dynamics, and medtech regulations
• Experience with sustainability or ESG-driven initiatives in product marketing is a plus