Position Purpose:
The Data Product Manager for Orange Apron Media (OAM) is responsible for driving the design, delivery, and adoption of data products that power media sales, planning, activation, measurement, and optimization. This role bridges business needs with technical execution, ensuring our data products are scalable, reliable, and aligned with OAM’s strategic growth objectives. They will collaborate with engineering, analytics, operations, and business stakeholders to define product requirements, manage backlogs, and deliver high-value features that enable internal teams and partners to build, measure, and optimize retail media campaigns effectively.
This position requires a strong blend of customer-back, user-centric design, product thinking, and technical acumen to deliver data products that are foundational to OAM’s media ecosystem.
Key Responsibilities:
40% Strategy & Planning:Gains a thorough understanding of customer and associate needs, both existing and potential, and uses that knowledge to help deliver enterprise products that provide Home Depot customers and associates with an unparalleled shopping experienceTranslates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partnersIdentifies goals, metrics, and analytics to determine product value; continually making recommendations and refinements to the product backlog based on learningsConduct end user research to help identify user stories and help determine Minimum Viable Product (MVP)Partners with Finance to understand financial needs and assists in the creation of business plans for new opportunitiesMonitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in classEvaluates research and market analysis on industry innovations and technology platforms to recommend the best possible solution30% Delivery & Execution:Ensure product is aligned with company, stakeholder and end-user priorities to drive sales, improve efficiency, and improve customer satisfactionDocuments, reviews and ensures that all quality and change control standards are metFormulates, tests and refines assumptions and hypotheses through user research and testingCreates, prioritizes and accepts user stories; incorporate them into release planningMakes product decisions that drive value on a daily basisIdentifies pros, cons, issues, obstacles, dependencies and value associated with features and enhancementsParticipates in standups, iteration planning sessions, product demos and retrospectivesCondenses complex technical concepts into non-technical language for stakeholders30% People:Fosters collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impedimentsActs as a proponent of modern software development practicesAdvocates for the end user and stakeholder by empathizing with and understanding user needs and becoming the domain expertRegularly works with the product team to continuously assess progress, disseminate lessons learned, and understand next stepsManages cross functional team and stakeholder expectations to execute on product strategy; provides education to requestors to determine prioritization based on tangible benefits and/or user experienceExhibit active listening, facilitate sessions, and clearly communicate at all levels (Executive Leadership Team, store associates, etc.) and in all formats the product's long term strategy which is used to prioritize short-term action
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