Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Overview:

As a Principal User Researcher, you will be a trusted strategic partner in defining and delivering innovative products across diverse domains. You’ll lead user research throughout the entire product lifecycle, playing a key role in shaping what we build and how we design user experiences. Working alongside Product Design partners, you’ll collaborate closely with Product and Engineering leaders to create value and craft exceptional experiences.

Why You'll Love This Job:

Our researchers are deeply embedded in the product creation process, from ideation to launch.You have done this many times before, successfully, and you can’t wait to do it again, this time on one of the world’s greatest communications platforms, with significant freedoms and the ability to make an impact on a massive scale.You’re passionate about research: planning, executing, synthesizing data, and sharing insights. With broad qualitative expertise, you know when and how to apply different methods and always advocate for what’s best for the user.

Responsibilities:

Expertise in quantitative research — from discovery to usability and everything in between — and a proven track record of research impact through a product lifecycle.You relentlessly pursue high-quality insights to inform product and design and contribute to new product ideas.You are a great communicator — articulate and confident. Ability to translate reports in digestible formats and socialize findings into product recommendations.Actively identify and track metrics / trends relevant to company and product goals.You will create and help refine proven research frameworks to track impact and improve our products.You are proactive at identifying research needs, as well as planning and executing research programs to bring insights and opportunities for us to better serve and bring value to our customers.

Minimum Qualifications:

Demonstrate expertise in a variety of quantitative research methods, including usability — through a product lifecycle.Demonstrate ability to drive research impact — leading and executing research programs, data synthesis — turning findings into digestible communications and clear directives.Demonstrate ability to effectively communicate and articulate research goals and findings.8+ years of experience in the research field.8+ years of experience working collaboratively across functions: product, engineering, design, marketing, data science, and sales.

Our Principal UX Researcher, earns between $158,200-$237,400 USD Annual, not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotected.Adoption ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsuranceSupplemental benefit programs: critical illness/accident hospital indemnity/group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.

#LI-Onsite – Full-time office role-

 AT&T is leading the way to the future – for customers, businesses, and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us?

Apply now!

Weekly Hours:

40

Time Type:

Regular

Location:

USA:TX:Dallas / Two AT&T Plaza (211 S Akard St) - Dat:211 S Akard St

Salary Range:

$158,200.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-72878-2 Date posted 06/27/2025