The generative AI team in Creative X team (Amazon Ads) aims to democratize access to high-quality ad creatives (images, videos, etc.) by building generative AI-driven solutions for advertisers. To accomplish this, we are investing in text-to-image, text-to-video, text-to-text, and agentic AI models that will allow advertisers to generate high quality, performant creative in moments. The cutting-edge capabilities and user experiences we develop will be deployed for use by advertisers and agencies within the Ads Console and have a large scale impact on the business.

We are seeking an experienced principal product manager (technical) who is adept at a variety of skills; especially in working with science, dev, and design teams. The right candidate will have a strong interest and aptitude in learning generative AI science, have a track record of working with science teams and inventing/launching zero-to-one products, and a keen eye for creative quality and world class user experiences. They need to have a high degree of interest in building next gen experiences that have the potential to reshape how advertisers invent creatives.

Key job responsibilities
As a product leader on the AI Gen team, you will:

- Own the vision and strategy for building prototyping for AI generated creative products and features
- Write documents that work backwards from customer and advertiser needs
- Dive deep into competitive and existing Amazon creative offerings
- Partner effectively with other leaders in product, design, engineering, science and business intelligence to influence priorities and drive alignment
- Plan and deliver on executive level goals to deliver proof of concept prototypes
- Exhibit excellent judgment on how to prioritize between emerging technologies and existing ones for right sized features, architectural improvements and revenue entitlement
- Monitor project execution and ensuring that the delivery is to the appropriate levels of quality and in line with target dates
- If you have an entrepreneurial spirit, know how to deliver, are technical, highly innovative and long for the opportunity to build pioneering solutions to challenging problems, we’d love to talk to you!

A day in the life
Day-to-day, the Gen AI product leader will:

- Meet 1x1 with scientists to prototype and review new concepts
- Partner with internal stakeholders to develop a vision for generative AI
- Prepare shaping documents, BRDs, PR FAQs, and other artifacts
- Deep dive voice-of-the-customer feedback and quality benchmark results
- Review publications for new developments