Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Our Market Intelligence & Performance Management team​ has an opportunity for you!

We are responsible for local market intelligence, strategy, go-to-market, and performance management, which aims to drive short and long-term DMA-level profitability.We are seeking a highly strategic and analytical leader with strong research experience, to serve as Principal,Local Market Research & Insights.

In this role, you will partner across the organization definingand transforming complex research data into compelling insights and go-to-market opportunities tailored for key local markets. You’ll help shape our understanding of local markets, uncover nuanced customer needs, build market-specific playbooks, and propose initiatives that directly impact local profitability and growth.

Key Responsibilities:

Consolidate and refine existing research including customer segments, market archetypes, and market trends to develop localized market perspectives.

Identify and lead incremental research initiatives to uncover DMA-specific insights that inform the holistic strategy, evaluation of opportunities, and execution of GTM.

Develop and own DMA Playbooks that synthesize actionable business insights, competitive dynamics, in-market performance, and opportunity analysis.

Partner cross-functionally with Research, Analytics, Network, Product, Marketing, Sales, Distribution, and others to align research and define local opportunities.

Deliver cross-DMA insights that lead to strategic prioritization of research and playbooks, as well as scalable localized execution across multiple DMAs at once.

Establish recommendations and frameworks for optimizedlocal market evaluation, strategic analysis, profitability assessments, and long-term growth drivers.

Craft compelling narratives and storytelling materials for executive stakeholders and field enablement.

Qualifications:

7+ years in product marketing, consumer insights, or strategy roles; experience with market and consumer segmentation required.

Proven ability to synthesize qualitative and quantitative data into actionable strategic recommendations.

Exceptional storytelling and presentation skills; able to influence senior executives and field teams.

Strong understanding of customer archetypes, behavior of drivers, and regional differentiation.

Experience in a Fortune 500+ or similarly complex matrixed organization preferred.

BA/BS required; MBA or related advanced degree strongly preferred.

An understanding of business products and services, as well as network architecture.

Willing to be challenged, excellent interpersonal communications, good collaboration, project management, and leadership skills.

Ability to think analytically and fast while managing changes and ambiguity.

Education/Experience: Master's degree (MS/MA) desired from an accredited University in a Quantitative field of study such as Data Science, Math, Statistics, Engineering or Physics. 7+ years of related experience. Certification is required in some areas.

Supervisor: No

Our Principal, Advanced Analytics earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage  

401(k) plan  

Tuition reimbursement program  

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

Paid Parental Leave  

Paid Caregiver Leave  

Additional sick leave beyond what state and local law require may be available but is unprotected  

Adoption Reimbursement  

Disability Benefits (short term and long term)  

Life and Accidental Death Insurance  

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

Employee Assistance Programs (EAP)  

Extensive employee wellness programs  

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-79406 Date posted 08/15/2025