MAJOR RESPONSIBILITIES

•    Cultivate and sustain strong relationships with key media contacts and influencers, particularly in Women’s universe and beauty sector, to elevate the brand image and visibility across traditional and digital platforms.
•    Take a proactive approach in pitching coverage ideas and stories, ensuring accurate representation of the brand and securing qualitative editorial exposure.
•    Manage press inquiries, provide timely and professional responses.
•    Oversee the press showroom, manage stock-take, daily sample loaning and logistics arrangement effectively.
•    Prepare and compile press materials, including press releases, dossier etc.
•    Plan, coordinate and execute press events.
•    Manage agendas and logistics for press-related activities and trips, including accommodations, transportation and hospitality arrangements.
•    Track and analyze media coverage, compile comprehensive reports to evaluate the impact of press activities.
•    Stay informed about industry trends, competitor activities, and shifts in the media landscape to guide strategic press initiatives.
 

JOB REQUIREMENTS

•    University degree in Communications, Public Relations, Journalism, Marketing, or a related field.
•    Minimum of 3 years’ experience in press relations, media and event management, or public relations, preferably within the luxury retail industry. 
•    Strong interpersonal and relationship-building abilities. 
•    Excellent written and verbal communication skills, with the ability to create compelling press materials and deliver engaging presentations. 
•    Creative, with a strong sense of storytelling and visual communication
•    Familiarity with media monitoring tools and ability to analyze and report on media coverage.
•    Ability to work independently and meet deadlines.
•    Team player with a willingness to learn and collaborate.
•    Proactive, detailed-oriented, and eager to contribute to a dynamic environment. 
•    Fluency in English and Cantonese.