**Work Schedule** Standard (Mon-Fri) **Environmental Conditions** Office **Job Description** We are seeking a highly-skilled **Performance Marketing Specialist** with a focus on AI-powered search optimization to enhance visibility and digital reach. This role combines traditional SEO and digital advertising expertise with a deep understanding of how AI search engines (such as Google’s SGE, Bing Copilot, and ChatGPT-integrated search tools) are redefining the digital landscape. In this role, you'll collaborate with cross-functional teams in content, web development, and analytics to craft organic and paid digital strategies that align with both current and next-generation search behaviors. **What will you do?** + Conduct keyword research, competitor analysis, and technical audits to identify SEO growth opportunities. + Optimize on-page elements including metadata, structured data, site architecture, and internal linking. + Leverage AI-powered analytics and automation tools to enhance campaign performance, targeting, and personalization across all channels. + Implement and monitor schema markup to improve visibility in traditional and search experiences powered by AI + Develop optimization strategies for AI-driven search results, conversational search, and zero-click content. + Collbaorate with the market development, creative, and content teams to deliver unified, integrated messaging across all digital channels that align with AI and human search itent + Regularly conduct benchmark analysis to support channel strategies and apply findings to paid and organic campaigns **Education** Bachelor’s degree in marketing, communications or related major required. **Experience** + 4+ years of proven experience managing SEO and digital advertising campaigns + Proficient with major ad platforms like Google Ads, LinkedIn Campaign Manager, and Microsoft Ads; Sprinklr experience a plus + In-depth knowledge of search engine algorithms and ranking factors + Strong analytical skills and proficiency with tools like Adobe Analytics, PowerBI, and SEMRush + Excellent project management, communication, and collaboration skills. + Up-to-date with digital trends, privacy standards, and evolving AI capabilities in marketing Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.