Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more at www.allianceautomotivegroup.eu

The Parts360 Customer Advisor is responsible for growing the number of independent garages and mobile mechanics actively using AAG's Digital Tools.

Working from AAG's Rotherham office, you will contact potential users, introduce them to the platform, deliver remote onboarding sessions, and ensure they develop confident, sustained usage.

This is an office-based role focused on volume with quality: signing up garages at scale while ensuring onboarding is thorough enough to create long-term active users.

Key Responsibilities:

Outbound Engagement & Conversion

Make outbound calls to independent garages and mobile mechanics to introduce Parts360.Qualify interest, explain benefits, and convert leads into active users.Maintain strong daily outbound activity across phone, email, and digital channels.Manage a structured pipeline progressing garages through sign-up → onboarding → activation.

Digital Onboarding & Training

Deliver remote training sessions from the Rotherham office, covering:

Parts360 navigationVRM/K-Type basicsProduct search and workflowsStock visibility and orderingTailor sessions to the garage's digital skill level.Support "first action success" by guiding users through initial searches or orders during onboarding.Provide follow-ups to reinforce behaviour change and reduce early drop-off.

Driving Sustained Usage

Monitor early usage indicators and follow up with garages showing low or inconsistent activity.Help users overcome common barriers to adoption with simple troubleshooting or guidance.Promote best practice in integrating Parts360 into daily garage workflow.Escalate recurring technical issues to the Product Team.

Insight & Continuous Improvement

Capture and report common objections, user pain points, and onboarding challenges.Identify repeat themes that could improve conversion rates or user experience.Collaborate with the Product Team to refine scripts, onboarding materials, and outreach strategy.

KPIs

Volume of qualified contacts, sign-ups, and successful onboardings."First action success" rate during onboarding.Sustained usage metrics at 4 and 8 weeks.Conversion at each funnel stage.Quality of feedback and insight captured.Garage satisfaction with onboarding.

Skills & Experience

Essential

Experience in outbound calling, lead generation, digital onboarding, or customer success.Strong communication and objection-handling skills.Ability to simplify digital workflows for users of varying skill levels.Moderate technical understanding: VRM/K-Type basics, product groups, catalogue search logic.High organisation and CRM discipline.Comfortable working in an office-based, target-driven environment.

Desirable

Automotive aftermarket experience.Experience supporting SaaS onboarding or digital adoption.Familiarity with garage workflows and trade customer needs.

Personal Attributes

Clear, confident communicator; persuasive without being pushy.Able to build trust quickly over the phone.Patient with digitally hesitant users.Target-driven, proactive, and resilient.Curious, insightful, and eager to improve processes.

Work Structure

Based full-time in the Rotherham office as part of the Digital Team.Occasional travel for key accounts or special onboarding sessions.Regular collaboration with Digital Adoption Specialists and Product Owners.

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Alliance Automotive Group is an equal opportunities employer.