**About this role:** Wells Fargo is seeking a Paid Social Media Senior Lead to join our dynamic marketing team and drive best-in-class social advertising strategies across major platforms. This is a new role within the Consumer Banking and Lending (CBL) Marketing organization, responsible for driving new customers and balance growth profitably and influencing Generative AI outcomes. You will lead the planning, execution, and optimization of paid social campaigns that deliver measurable business impact and influences Gen AI outcomes. You’ll collaborate closely with internal stakeholders and external partners to ensure campaigns align with brand objectives, audience insights, and performance goals. Learn more about the career areas and lines of business at wellsfargojobs.com (https://www.wellsfargojobs.com/career-areas/) . **In this role, you will:** + Develop data-informed social strategies grounded in objectives, audience, channel, and marketplace insights + Assess and integrate current customer trends across social digital channels to inform strategy and decision-making. + Define clear media strategy briefs, including campaign parameters, audience and channel strategies, testing and learning agendas + Analyze performance, historical learnings, and business needs to optimize strategies and identify improvement opportunities + Collaborate seamlessly with creative teams, advocating for the brand and influencer voices to deliver content that is authentic, differentiated and strategically sound. + Act as a subject-matter-expert, incorporating industry innovation and best practice **Required Qualifications:** + 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education **Desired Qualifications:** + 7+ years of expertise in developing and executing social strategies that drive measurable business impact. + Proven experience leading social media within a media COE in-house team (client side) or at a reputable media agency with industry leading clients. + Demonstrated experience working within highly regulated environments — such as financial services, pharmaceuticals, healthcare, or other compliance‑driven sectors —with a strong understanding of regulatory frameworks, governance standards, and risk‑mitigation practices. + Analytical mindset with experience interpreting performance data to inform business decisions, acquire new customers, and balance growth through optimized media strategies. + Highly collaborative leader with the ability to influence cross-functional teams. + Thrives in fast-paced, matrixed environments, demonstrating agility and strong decision-making skills. + Skilled in developing strategic roadmaps that deliver innovative solutions, with a focus on leveraging emerging technologies such as AI. **Job Expectations:** + Ability to travel up to 10% of the time. + This position offers a hybrid work schedule. This position is not eligible for Visa sponsorship. **Posting Location(s):** + 401 S Tryon St. – Charlotte, North Carolina 28202 Required locations listed. **Pay Range** Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates. $139,000.00 - $217,000.00 **Benefits** Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs (https://www.wellsfargojobs.com/en/life-at-wells-fargo/benefits) for an overview of the following benefit plans and programs offered to employees. + Health benefits + 401(k) Plan + Paid time off + Disability benefits + Life insurance, critical illness insurance, and accident insurance + Parental leave + Critical caregiving leave + Discounts and savings + Commuter benefits + Tuition reimbursement + Scholarships for dependent children + Adoption reimbursement **Posting End Date:** 5 Feb 2026 ***** **_Job posting may come down early due to volume of applicants._** **We Value Equal Opportunity** Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements. **Applicants with Disabilities** To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) . **Drug and Alcohol Policy** Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more. **Wells Fargo Recruitment and Hiring Requirements:** a. Third-Party recordings are prohibited unless authorized by Wells Fargo. b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process. **Req Number:** R-515701