Job Description

WHAT YOU’LL DO​ 

As a Paid Media Specialist, you’ll set customer-centric communication plans across specified paid media channels. You’ll be responsible for driving customer development, profitable sales, and brand growth in selected markets in Region East Europe through locally relevant paid media channels in strong alignment with the global paid media team.   

You will: 

Plan and execute advertising campaigns connected to the strategy, budget, and goals in the market.  Collaborate with the regional strategy and planning team to ensure the plans deliver to the overall regional direction.  Ensure media channel performance and optimization from a sales and customer perspective.  Secure driving customer growth, retention and as well as attract new consumers via local paid media channels.  Collaborate cross-functional with other functions as well as other media roles in the region.    Plan and execute media plans, including budget accuracy.  Work with data to optimize advertising campaigns on a daily, weekly, and quarterly level.  Identify trends, make data-driven decisions, and continually refine and optimize campaigns.  

 

​WHO YOU’LL WORK WITH​ 

You’ll work closely with Customer Activation & Marketing teams and Omni Sales Teams to ensure successful campaign implementation, optimization, and performance measurement across various paid media channels.  You’ll collaborate also with PR team (to maximize PR initiatives and partnerships in the region), performance media lead (to drive synergy of brand & performance investment) and content operations team (to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams).   

 

WHO YOU ARE​ 

We are looking for people with…​ 

Strategic thinking and analytical ability with broad marketing and media skills.  Good understanding of local media landscape and how media agencies operate.  Effective communication skills and willingness to test new strategies.  Extensive experience of working in above areas is preferably.  Experience from setting and managing large media budgets is meriting.  Knowledge and experience from working with key digital channels.  Strong communication in English.  Previous experience in a media agency will be considered an additional asset 

And people who are…​ 

Result-oriented and passionate about working towards goals. Detail-oriented, with strong organizational, time-management, and interpersonal skills. Passionate about retail and developing the customer experience in-store. Structured and well organized at work.  Curious about industry trends and platform changes with adaptability to change. 

 

WHO WE ARE​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

​WHY YOU’LL LOVE WORKING HERE ​ 
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

25% staff H&M Group discount for you and your family member. Co-financed Private Medical Care and Life Insurance. Multisport Card and Medicover Sport Card. Educational Learning Studio platform, including LinkedIn Learning. Co-financed access to Multilife Platform with psychological and dietary consultations, foreign courses and much more. Compensation for prescribed corrective glasses. Referral Bonus for recommending externally hired colleagues. Hybrid work model. Career opportunities that contribute to the 70% of our recruitment processes filled through internal promotions. 

JOIN US​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​ 

This is a maternity cover full-time role, based on a local contract in Warsaw, Poland. The Paid Media Specialist reports directly to the Regional Paid Media Manager. 

Apply by sending in your CV in English as soon as possible, but no later than 28th of September 2025. Due to data policies, we only accept applications through the career page. 

​Take the next step in your career together with us. The journey starts here.​ 

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.