Job Summary: The WIC Outreach Liaison is responsible for executing professional work at the regional level. The role involves planning, organizing, promoting, and implementing outreach programs and strategies aimed at attracting eligible WIC participants, working under the guidance and consultation of the Local Agency Director and the State Outreach Coordinator. This position will require travel to other WIC locations and be required to cross train in multiple positions (Eligibility Specialist, Nutritionist, and Breast Feeding Peer Counselor). 

Essential Duties and Responsibilities: 

Plan and initiate activities to enhance community recognition, enrollment, and utilization of the WIC program using community organization methods, and innovative outreach models.Develop and maintain partnerships to expand the reach of the WIC program.Mobilize community partnerships between policymakers, health care providers, families, the general public, and others to identify and solve access as well as continued participation in WIC servicesEngage in public speaking and presentations, as well as develop public service announcements, social media posts, and videos, to communicate WIC information and benefitsCoordinate staff for events and provide direct outreach to specific target populations.Be knowledgeable about WIC clinic services, eligibility, policies, procedures, and processesBe available after hours and on some weekends as neededTravel to reach targeted communities and partnersSubmit media materials, press announcements and any other locally developed materials that will be viewed by the public to State Outreach Coordinator in timely manner for approvalPrepare and analyze data for monthly, mid-year, and annual outreach reports to track progress towards defined goalsParticipate in the development of and submit an Annual Outreach Plan with goals, clearly defined activities, measurable objectives, and implementation action planEnsure Local Agency Administrator is informed of quarterly outreach needs to assist in staffing and schedulingMaintain compliance with all HIPAA and privacy standardsMaintain compliance with all company policies and proceduresOther duties as assigned. 

Education and/or Work Experience Requirements: 

BS, BA from an accredited college/university in community health education; public health education; health education; public health; health science; education with a major in health, physical or biological science; counseling; communication; education, criminal justice, or a related fieldOr experience in a paraprofessional position within WIC for equivalent number of years.

Physical Requirements/Working Conditions: 

Travel to various counties for meetings and events; Carrying items into events or setting up a tent (outside) and / or tables.Receiving and storing items or literature (may be in large boxes) to give-a-way at events.Computer skills for reporting and communication to community partners and co-workers.
Monday-Friday 8:00am-4:30pm (may require some evening hours or weekends)