Lead, develop, and implement initiatives that build the Red Bull brand and consumption with both the consumer and industry in the On Premise. The role is highly focused on growing the relevance of Red Bull across all segments of the On Premise and converting this relevance into consumption. The On Premise Marketing Manager is a strong collaborator, interfacing with all key stakeholders to maximize the impact of and leverage major image building and consumption driving initiatives. The position is also responsible for training and enabling field teams to activate to the highest standard POS tools and concepts, ensuring increased availability, visibility and activation. The On Premise Marketing Manager is a key contributor to the annual On Premise business plan, by identifying and defining insights that lead to new, implementable activities, programs, and strategies, as well as subsequently developing appropriate strategies and tactics.