**Job Description** 岗位职责 1. 战略规划与执行：深入分析食品行业O2O市场趋势、竞争格局及消费者需求，结合公司整体战略，制定全面、可行的O2O业务战略规划与年度发展目标，并将其拆解为具体可落地的执行方案，确保战略有效推进与目标达成。 2. 业务运营管理：统筹O2O全渠道业务运营，包括但不限于外卖平台（美团、饿了么等）、生鲜电商平台、品牌官方线上小程序及线下门店数字化运营。优化线上线下业务流程，提升用户购物体验，实现订单处理、库存管理、物流配送等环节的高效协同，提高运营效率与服务质量。 3. 用户增长与留存：主导O2O用户运营策略，通过精细化用户分层与精准营销，策划并执行多样化的拉新、促活、留存活动，提升用户活跃度与复购率。搭建用户数据分析体系，挖掘用户需求与行为特征，为产品优化、营销活动及服务升级提供数据支持。 4. 营销与推广：制定O2O业务整合营销方案，结合线上线下资源，策划品牌推广、促销活动及跨界合作项目，提升品牌在O2O渠道的曝光度与影响力，吸引新用户，增强老用户粘性。与新媒体、社交媒体、网红达人等合作，打造爆款营销事件，扩大品牌传播声量。 5. 合作伙伴关系管理：维护与外卖平台、电商平台、物流企业等合作伙伴的良好关系，争取优质资源与政策支持，拓展合作领域与深度。同时，与公司内部各部门（如产品研发、市场、供应链、财务等）密切协作，确保O2O业务与公司整体业务的协同发展。 6. 团队建设与管理：组建、培养和管理高效的O2O业务团队，明确团队成员职责与分工，制定绩效考核标准，定期进行绩效评估与反馈，激励团队成员成长。营造积极向上的团队文化，提升团队凝聚力与战斗力。 任职要求： 1. 教育背景：本科及以上学历 2. 工作经验：5年以上O2O相关工作经验，有食品行业O2O业务管理经验有限，有平台方经验优先。有成功带领团队实现业务增长的案例。熟悉外卖平台、生鲜电商等主流O2O渠道的运营规则与玩法。 3. 专业能力：具备敏锐的市场洞察力和数据分析能力，能够快速捕捉市场变化与用户需求，通过数据驱动业务决策；精通O2O全链路运营，熟悉线上线下营销推广策略、用户运营、供应链管理等环节；具备出色的项目管理能力，能够高效推动跨部门协作与项目落地。 4. 综合素质：具备优秀的领导能力、沟通协调能力和团队管理能力，能够有效激励团队达成目标；具备创新意识和创业精神，敢于尝试新的业务模式与营销玩法；工作积极主动，责任心强，能承受较大的工作压力，适应快节奏的工作环境。 **More about this role** **What you need to know about this position:** **What extra ingredients you will bring:** **Education / Certifications:** **Job specific requirements:** **Travel requirements:** **Work schedule:** No Relocation support available **Business Unit Summary** **Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers.** Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. **Job Type** Regular Account Management Sales At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity! Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.