National Account Manager Role: Job Description
The role of the National Account Manager includes:
Building and Nurturing Relationships for ANI Portfolio:
As a NAM, building strong rapport and cultivating genuine relationships are your superpowers. You'll dive deep into understanding your key clients' business objectives, pain points, and aspirations. By aligning your company's vision with their unique needs, you become an invaluable partner in their growth journey.
Planning Strategic Outcome: (Focused on Hospital Corporate chains)Driving revenue and profitability for ANI from Corporate Chain Accounts and selected Hospitals.Ensuring stock availability with a high degree of forecasting accuracyCrafting and Executing carefully Tailored Account plans by analyzing market trends, anticipating challenges, and identifying hidden opportunities.Interact with various stakeholders and responsible for driving activities for Nutrition programs strategized by Marketing /Account management Team.Formulate concept of Formal Nutrition Assessment in wards /ICU Negotiation and contracting: (Focused on Hospital Corporate chains)Communication: Demonstrate with lead in front with collaboration with the Teams to maximize and renewal the RE/RC in Corporate chains.Persuasion: Grand Design the culture of value-Added services for Nutrition care Programs.Decision Maker for accomplishment of RFQ Negotiation and accountable for process closure upto HRARQ submission and approval. Capability Building and Project Management.Protocol building modules. Understanding your key accounts' business goals, challenges, and opportunities.Drive continued usage of Nutrition tools and encourage implementation of awareness programs in Corporate Chains.Work closely with cross functions such as Marketing, Medical and Public Affairs to build networks, understanding and close relationships with decision makers Data-Driven Decision MakingAnalyzing key metrics, market trends, and performance data.Implemented solutions, identify areas for improvement.Education
Mandatory Degree: A bachelor’s degree in pharmacy, Science, Healthcare Administration, or Business Administration is typically required.Experience
Years of Service: Typically requires 10–15 years of experience in pharmaceutical sales.Hospital Segment Expertise: Experience in hospital business or key account management (KAM), focusing on corporate hospital chains.Knowledge
Regulatory & Market Insights:Thorough knowledge of the hospital sales ecosystem, procurement processes, and local healthcare market dynamics.
Understanding of formulary inclusion, brand visibility strategies, and data Interpretation.
Financial & Strategic Acumen:Comprehensive knowledge of P&L management, financial modeling, and contract law relevant to healthcare agreements.
Understanding of reimbursement systems (e.g., Medicare, insurance networks) and the flow of healthcare funding.