Overview • Drive campaign strategy planning and execution to ensure seamless collaboration with agency to support HQ media team, manage media operations for Beverages/Foods brands, and handle post-campaign performance management and deliver post-buy insights. Responsibilities • Develop and implement media strategies tailored to China's media landscape, enhancing brand relevance. • Oversee reach planning for all reach media such as MSP, digital, OOH, Hot drama, etc., utilizing tools from media research firms to ensure effective reach planning and optimal tool usage. • Handle planning and execution for all type of media. • Oversee spot plan management and ensure KPI alignment with AOP. • Monitor and optimize campaign performance, coordinating with media operation teams, BU media teams and agencies to ensure success. • Conduct post-campaign management, including media performance tracking, post-buy governance, and performance reviews. • Support planning for annual operation plan, master plan, and competitor analysis, etc. • Assist the media lead in executing various projects as needed. • Mentor junior colleagues in campaign planning and provide ongoing support. • Ensure accurate internal support for monthly campaign trafficking, maintaining alignment with client-specific strategic directions. Qualifications • Bachelor’s degree or higher. • 4+ years of experience in media strategy and planning. • Expertise in brand media strategy planning with experience in 2C industries such as FMCG, e-commerce, 3C, Auto and 4A media agencies. • Strong collaboration and stakeholder management skills, with the ability to build and grow relationships, influence without authority, and navigate a matrix organization. • Proven ability to thrive in fast-paced, demanding, and deadline-driven environments. • Fluency in both spoken and written Chinese and English is a must. • Excellent project management and organizational alignment skills. • Strong attention to detail.