Overview We are PepsiCo Personalization @ Scale experts, driving Connections Personalization from strategy to implementation. As a Media Strategy/Audience Activation Strategy Expert you will lead comms planning in the area of audience strategy set up and activation, working with a portfolio of great brands in partnership with key European markets. If you are familiar with such terms as personalization @scale and DCO, this is a plus! Responsibilities Support Human-centric media calendar planning in partnership with market media and marketing experts Identify Personalization opportunities and build action plan Govern over audience building for activation Curate personalized media activation deployment in partnership with media buying unit Unlock new comms personalization opportunities Qualifications Bachelor’s degree or equivalent experience in media strategy required Media Strategy experience for CPG is a plus Analytics and Insights experience to create and drive strategy Consumer research proficiency Strong communication and presentation skills Demonstrated computer proficiency: Microsoft suite Fluent English required